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Penelitian
Tanggal Publikasi: 31 Mar 2024
Pengaruh Ekuitas Merek Dan Citra Merek Terhadap Minat Beli dalam Perspektif Pemasaran Islam
This study aims to analyze the influence of brand equity and brand image on consumer purchase intention in the context of Islamic marketing, with halal awareness as a moderating variable. The research focuses on a case study of the "Kopi Kenangan" bubble tea brand in Kendari City. The research employs an explanatory approach with a quantitative methodology. This study aims to analyze the influence of brand equity and brand image on consumer purchase intention in the context of Islamic marketing, with halal awareness as a moderating variable. The research focuses on a case study of the "Kopi Kenangan" bubble tea brand in Kendari City. The research employs an explanatory approach with a quantitative methodology. Data were collected through a questionnaire distributed via Google Form using a Likert scale, and the sample was obtained using purposive sampling technique, and analyzed using Structural Equation Model Partial Least Square (SEM-PLS). The results of the study show a positive influence between brand equity and brand image on consumer purchase intention. Halal awareness plays a role as a moderating variable that strengthens the relationship between brand equity and purchase intention but does not moderate the relationship between brand image and purchase intention. These findings are expected to provide additional insights into the factors influencing consumer behavior in the context of Islamic marketing, especially in the case of Kopi Kenangan bubble tea in Kendari City.
Penelitian
Tanggal Publikasi: 29 Mar 2024
Pengaruh Sikap, Norma Subjektif, dan Religiusitas Terhadap Preferensi Halal Pada Produk Kosmetik di kalangan Gen Z
The aim of this study is to analyse the influence of attitudes, subjective norms and religiosity on halal preferences for cosmetic products, with a focus on Generation Z. Using a quantitative method with an SEM-PLS approach, this study collected primary data from Generation Z respondents who purchased halal cosmetic products. The analysis shows that attitudes, subjective norms and religiosity together have a significant influence on halal preferences, allowing a deeper understanding of the factors that influence purchasing decisions in this context. The findings of this study provide valuable insights for marketers of halal cosmetic products to develop more targeted and effective marketing strategies to reach Generation Z consumers. Nevertheless, this study has limitations, such as geographical restrictions and not taking into account certain external variables. Therefore, it is recommended for future research to expand the scope and consider additional external factors. To summarise, this study should provide a basis for developing smarter marketing strategies that address halal preferences in cosmetic products in the digital age.
Penelitian
Tanggal Publikasi: 27 Mar 2024
Pengaruh Akuntabilitas, Transparansi, Dan Pemanfaatan Teknologi Informasi Terhadap Minat Bayar Zakat Penghasilan Masyarakat Pekanbaru
Penelitian ini bertujuan untuk menyelidiki Pengaruh Akuntabilitas, Transparanasi, dan Teknologi Informasi terhadap minat masyarakat untuk membayar zakat penghasilan, dengan fokus kepada kelompok generasi X dan Y yang ada di Pekanbaru. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan kuesioner sebagai alat teknik pengumpulan data. Dengan menggunakan pemodelan persamaan structural equation modeling (SEM) dengan SmartPls 3 perangkat lunak digunakan untuk menganalisis data. Penelitian ini mengumpulkan data primer dari responden Generasi X dan Y yang sudah memenuhi persyaratan untuk membayar zakat penghasilan. Sampel dalam penelitian ini menghasilkan 255 responden. Penelitian ini menemukan bahwa variabel Akuntabilitas, Transparansi, dan Pemanfaatan Teknologi Informasi memiliki pengaruh yang signifikan positif terhadap minat masyarakat Pekanbaru membayar zakat penghasilan. Hasil ini memberikan sebuah pemahaman mendalam tentang faktor-faktor yang memengaruhi keputusan pembayaran zakat dalam konteks ini. Hasil dari penelitian ini memberikan pandangan yang berharga bagi lembaga amil zakat untuk bisa merancang strategi yang lebih baik lagi agar minat masyarakat utuk membayar zakat meningkat.
Penelitian
Tanggal Publikasi: 26 Mar 2024
The Influence of Marketing Mix on Purchasing Decisions On E-Commerce Live Streaming Platforms
This study aims to examine the influence of marketing mix (product, price,
promotion, people, and process on purchasing decisions on E-commerce Live
streaming platforms such as Shopee Live and Tiktok Live. The population of
this study is consumers in Indonesia who have shopped through Live
streaming commerce. The type of research used is quantitative research. Data
analysis techniques using Structural Equation Modeling (SEM) and data
processing using Partial Least Square (PLS) analysis with Smart PLS 3.2.9
applications. The research sample was 252 respondents, data were obtained
using questionnaires with a Likert scale of 1-6. The results showed that price,
promotion and people had a positive and significant effect on purchasing
decisions. While products and processes do not have a significant effect on
purchasing decisions in live streaming commerce.
Penelitian
Tanggal Publikasi: 25 Mar 2024
Determinan Preferensi Konsumen Dalam Memilih Rumah Sakit Syariah
This study seeks to identify religiosity, understanding, and consumer attitudes as indicators in preferences for choosing a Sharia Hospital. This research uses Structural Equation Modeling Partial Least Square. The research sample was 100 respondents from Generation Z to Baby Boomer Generation. This study proves that the preference for choosing a Sharia Hospital in Riau Province is influenced by understanding, religiosity, and consumer attitudes. Consumer understanding of the concept of sharia and the level of consumer religiosity have an impact on preferences for choosing Sharia Hospitals. This condition indicates that understanding and religiosity are the main drivers in choosing Islamic hospitals. Consumer attitudes also have an important role because they shape the choices made by consumers.
Penelitian
Tanggal Publikasi: 23 Mar 2024
azkia Institute has been implementing the tahfidz program since 2017 until now. This program applies various learning strategies for memorizing the Qur'an to achieve the goals of the tahfidz program. The study aims to find out how learning strategies in increasing the interest in memorizing hafidzpreneur students are applied at Tazkia Bogor Institute. The method used by the author is with a qualitative descriptive approach. Data collected through observation, interviews, and documentation. This research is motivated by several factors so that student interest in memorizing the Qur'an decreases. Therefore, it is necessary to have a strategy for coaches in increasing students' interest in memorizing in order to complete the tahfidz and academic programs within four years. The results of this study indicate that the learning strategy in increasing interest in memorizing the Qur'an consists of: First, the planning stage in the form of curriculum preparation or tahfidz learning time system, Qur'an Camp activities, and memorization certification models. Second: the implementation of learning consists of initial activities opened with greetings and prayers to start tahfidz classes to core activities with memorization deposits to musyrifah until closing activities. Third: factors that influence students' interest in memorizing, fourth: efforts made by ustadz ustadzah by taking several approaches such as personal approach, general approach, and sharing sessions with students in order to encourage enthusiasm in memorizing.
Penelitian
Tanggal Publikasi: 21 Mar 2024
Analysis of The Influence of Shopping Lifestyle, Time Pressure, Religius, and Islamic Financial Literacy on Impulsive Buying on Shopee Live Streaming
Use of live streaming platforms in shop has become trends in the digital era, in particular through Shopee Live Streaming application. This research aims to analyze influence style life shopping, pressure time, religiosity, and literacy Islamic finance towards behavior purchase impulsive on the platform. Research sample taken as many as 100 respondents and processed use Structural Equation Modeling Partial Least Square (SEM-PLS) method with application SmartPLS 3. Stages testing done with the Evaluation of Measurement Model (Outer Model) and Evaluation of Structural Model (Inner Model) tests . The results of this research show that Shopping Lifestyle and Time-Pressure are consistent positive show influence significant influential against impulse buying on Shopee Live Streaming. However , Religiosity and Islamic Financial Literacy have connection negative and not significant regarding Impulse Buying on Shopee Live Streaming. And overall the variables Shopping Lifestyle, Time-Pressure, Religiosity and Islamic Financial Literacy contribute of 46.5% in influence Impulse Buying Variable .
Penelitian
Tanggal Publikasi: 19 Mar 2024
The Impact of Customer Experience and Electronic Word of Mouth on Brand Trust
This research aims to find out whether there is an influence of customer experience and electronic word of mouth (E-WoM) on brand trust of local skincare products of Z- Generation living in Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek). This research uses a descriptive quantitative approach. To collect the data, a questionnaire is distributed to a total of 145 skincare products users. To analyse the data, multiple linear regression analysis is employed. This research shows that customer experience and E-WoM have a positive significant effect on Brand Trust both partially amd simultinously.
Penelitian
Tanggal Publikasi: 16 Mar 2024
DETERMINANTS OF STUDENT ETHICAL BEHAVIOR: A STUDY ON ISLAMIC ACCOUNTING EDUCATION AND STUDENT RELIGIOSITY
This study aims to analyze the impact of Islamic accounting education and the level of religiosity on ethical behavior. All variables were measured using a questionnaire instrument which was distributed to 53 undergraduate students majoring in Islamic accounting located in Java. The hypotheses were tested using multiple regression analysis. The results show that Islamic accounting education has a positive impact on ethical behavior represented in their daily life. However, the religiosity level does not affect ethical behavior. The implication of the study is the importance of integrating religious values into learning. The values of Islam are universal, such as honesty, trustworthiness, and professionalism, and can be applied to individuals from any religious background. In addition, these values must be internalized. As a result, religion is not just ritual worship, but also has an impact on social piety.
Penelitian
Tanggal Publikasi: 16 Mar 2024
Maqashid Sharia Perspective and the Opportunity of Blue Sukuk for Sustainable Development Goals in Indonesia
This study aims to examining how Islam can contribute to the protection of the environment by exploring the maqashid sharia approach. It also investigates the potential of using blue sukuk investments in managing marine ecosystems to attain sustainable development goals in Indonesia. The concept of hifdh al-'alam or environmental protection is an integral part of maqashid al-sharia, which aims to safeguard all living creatures. This aligns with sustainable development goals number 14, which focuses on preserving the ocean ecosystem. The management of marine fishing in Indonesia poses several challenges that jeopardize the sustainability of fish resources, livelihoods, food security, and economic growth. To address these issues, there is a significant need for financing instruments to develop the marine sector. Blue sukuk provides an opportunity to finance this sector. The development of regulatory aspects, feasible underlying projects, investors, and inter-institutional coordination are critical for the successful implementation of blue sukuk. Key stakeholders with interests in blue sukuk are the government, investors, and fishery communities. Islamic financial institutions and mechanisms may play a significant role in the issuance and development of blue sukuk in Indonesia in the future.
Penelitian
Tanggal Publikasi: 16 Mar 2024
Determinant Analysis of Employee’s Interest in Making Personal Financial Planning
Personal financial planning needs to be done by an employee. However, in practice there are several problems that hinder this such as: the low level of financial knowledge in Indonesian society, the lack of financial discipline, and the large number of consumption levels that exceed the limit. This study aims to analyze the factors that influence employee interest in making personal financial planning. The financial attitude, social influence, and financial self-efficacy variables will act as independent variables that will affect the dependent variable, namely personal financial planning. This research was conducted in the Bekasi area by taking a sample of 172 respondents. The sampling method used purposive sampling and analyzed using Structural Equation Model-Partial Least Square (SEM-PLS). The result is that the financial attitude and financial self-efficacy variables have a positive and significant effect on personal financial planning and the social influence variable has no effect on personal financial planning.
Penelitian
Tanggal Publikasi: 16 Mar 2024
The Influence of Islamic Financial Literacy, Income, and Lifestyle on Financial Management among Housewives
This research discusses the influence of Islamic financial literacy, income, and lifestyle on financial management among housewives (a case study in Jabodetabek). The research adopts a quantitative approach using Multiple Linear Regression method, focusing on a case study in Jabodetabek. The data for this study were collected through questionnaires distributed to respondents who are Muslim housewives with income. The findings of this research are as follows: 1) Islamic financial literacy does not have a significant influence on financial management among housewives. 2) Income has a significant influence on financial management among housewives. 3) Lifestyle has a significant influence on financial management among housewives. 4) Islamic financial literacy, income, and lifestyle collectively have an influence on financial management among housewives. Keywords: Islamic financial literacy, financial management, financial planning.
Penelitian
Tanggal Publikasi: 7 Mar 2024
The influence of brand image, halal label, and religiosity on the purchasing attitude of local halal cosmetics in Bogor
Introduction
In the rapidly growing cosmetics industry, consumers are becoming increasingly conscious of the quality and halal certification of the products they use. People living in Bogor, especially those with strong religious orientations, tend to seek cosmetics that meet quality standards and align with their religious values.
Objectives
This study examines the influence of brand image, halal label, and religiosity on the purchasing attitude of local halal cosmetics in Bogor.
Method
This quantitative descriptive research employs the SEM-PLS approach, utilizing Smart PLS version 3.0 software. The sample data comprises 105 respondents.
Results
The results of the F-test showed that the significance value (sig) is 0.000 < 0.05, indicating that brand image (P-value = 0.048), halal label (0.000), and religiosity (0.000) significantly and positively influence the purchasing attitude of local halal cosmetics.
Implications
This research provided insights for local halal cosmetics companies on the importance of brand image and the halal label of their products for customers. For policymakers, it highlights the importance of halal regulation to protect customers from using non-halal cosmetics products.
Originality/Novelty
This study provides insights into the purchasing attitude of Muslims regarding cosmetics products in Indonesia.
Penelitian
Tanggal Publikasi: 6 Mar 2024
A Qualitative Assessment of Islamic Social Finance and Village Funds on the Poverty Level during the Covid-19 Pandemic
This study aims to examine the role of Islamic social finance funds i.e. Zakat, Infaq, Shadaqah, Waqf, and village funds on the poor’s financial viability during the Covid-19 pandemic. The study employs a qualitative method. Data collection in this study was obtained from field observations and in-depth interviews with informants. The informants were classified into three categories: government representatives, Islamic social finance experts, and the recipients of funds in Bogor Regency. This research uses Miles & Huberman's qualitative data analysis technique. This study shows that Islamic social funds and village funds impact the poverty level of the poor impartially. However, Islamic social finance and village funds could assist the poor’s financial viability and provide capital for business during the pandemic. To have an impactful program, the experts suggested an integrated scheme of institutional collaboration and community consolidation.
Penelitian
Tanggal Publikasi: 6 Mar 2024
MSEs have an important role in regional and national economic growth. However, the current performance of MSEs is not optimal due to the limitations they face. So there needs to be a deeper analysis of empowerment and religiosity in maximizing MSE performance. This research aims to analyze the influence of empowerment and religiosity on MSE performance. The data analysis method in this research uses Structural Equation Modeling (SEM) and is processed using Partial Last Square (PLS) analysis and Package for the Social Sciences (SPSS). The research sample used in this research was 137 MSEs assisted by mosques in Yogyakarta. The data used in this research is primary data, namely it comes from statements presented in the form of a questionnaire survey given to target respondents. The research results show that empowerment has an effect but is not significant on the performance of MSEs assisted by mosques in Yogyakarta. Meanwhile, religiosity has a significant effect on the performance of MSEs assisted by mosques in Yogyakarta.
Penelitian
Tanggal Publikasi: 6 Mar 2024
The Effect of Empowerment and Religiosity on the Performance of Mosque-assisted MSEs in Yogyakarta
MSEs have an important role in regional and national economic growth. However, the current performance of MSEs is not optimal due to the limitations they face. So there needs to be a deeper analysis of empowerment and religiosity in maximizing MSE performance. This research aims to analyze the influence of empowerment and religiosity on MSE performance. The data analysis method in this research uses Structural Equation Modeling (SEM) and is processed using Partial Last Square (PLS) analysis and Package for the Social Sciences (SPSS). The research sample used in this research was 137 MSEs assisted by mosques in Yogyakarta. The data used in this research is primary data, namely it comes from statements presented in the form of a questionnaire survey given to target respondents. The research results show that empowerment has an effect but is not significant on the performance of MSEs assisted by mosques in Yogyakarta. Meanwhile, religiosity has a significant effect on the performance of MSEs assisted by mosques in Yogyakarta.
Penelitian
Tanggal Publikasi: 2 Mar 2024
Reexamining the Notion of Wealth Management: Insights from the Qur'an and Hadith
Populasi Muslim diproyeksikan meningkat sebesar 26% pada tahun 2030, mencapai sekitar 2,2 miliar orang patut menjadi perhatian industri keuangan Syariah. Saat ini, pasar keuangan syariah global bernilai US$ 2,2 miliar pada tahun 2021 dan diperkirakan akan mencapai valuasi US$ 3,02 miliar pada tahun 2027 dan diperkirakan akan mencatat Tingkat Pertumbuhan Tahunan Majemuk (CAGR) sebesar 10,2% selama 2022-2027. Oleh karena itu, kebutuhan pengelolaan kekayaan Islam berkembang sangat pesat. Baru-baru ini, pengelolaan kekayaan Islam atau Islamic wealth management sebagai suatu produk dan jasa adalah salah satu industri jasa keuangan baru yang muncul dan menarik banyak orang kaya untuk dikelola aset mereka dengan nilai-nilai dan prinsip-prinsip yang patuh syariah. Namun, manajemen kekayaan Islam berbeda dari konsepsi Barat tentang manajemen kekayaan dari landasan filosofis. Oleh karena itu, konsep landasan filosofis manajemen kekayaan Islam sangat penting untuk dipahami dengan baik dalam mengelola kekayaan dari perspektif Islam. Studi ini memiliki tujuan sederhana yaitu berusaha untuk mendefinisikan kembali konsep kontemporer pengelolaan kekayaan dari perspektif Islam yang berasal dari Al-Qur'an dan Hadith dan mengusulkan model konsep yang pengelolaan kekayaan dari kerangka Islam. Hasil penelitian menunjukkan bahwa manajemen kekayaan Islam, yang bersumber dari Al-Qur'an dan Hadis, berpusat pada konsep Tawhid sebagai pilar utama dan ketaatan terhadap syariah sebagai hukum yang mengatur umat Muslim. Proses manajemen kekayaan Islam meliputi dua aspek utama: penciptaan kekayaan dan pengeluaran yang terdiri akumulasi, proteksi dan distribusi kekayaan. Penciptaan kekayaan erat kaitannya dengan pencapaian tujuan pengeluaran yaitu untuk mempromosikan maqashid syariah dan mendorong keadilan serta kesejahteraan guna mencapai falah (kesuksesan dan keberhasilan baik di dunia maupun di akhirat).
Penelitian
Tanggal Publikasi: 29 Feb 2024
Metode Pengajaran Talaqi, Takrir, dan Tasm’i terhadap Hafalan Al-Quran Hafidzpreneur Mahasiswa IAI Tazkia
Penelitian ini bertujuan untuk menganalisis perbedaan dalam pencapaian hafalan AlQur'an di antara mahasiswa yang menggunakan metode Talaqi, Takrir, dan Tasm'i di Hafidzpreneur IAI Tazkia. Pendekatan kuantitatif deskriptif digunakan dalam penelitian ini dengan teknik pengumpulan data menggunakan kuesioner. Analisis dilakukan dengan Anova one-way dan uji Scheffe. Hasil analisis menunjukkan adanya perbedaan yang signifikan dalam pencapaian hafalan Al-Quran antara ketiga metode tersebut (F hitung = 16,371, F tabel = 3,031, p < 0,001). Penelitian ini mengungkap bahwa metode Tasm'i adalah yang paling efektif dalam mencapai hafalan Al-Quran berdasarkan uji Scheffe. Temuan ini menunjukkan bahwa terdapat perbedaan yang jelas antara metode Talaqi, Takrir, dan Tasm'i dalam konteks pencapaian hafalan Al-Quran pada mahasiswa Hafidzpreneur IAI Tazkia.
Penelitian
Tanggal Publikasi: 29 Feb 2024
Faktor-Faktor Yang Berpengaruh Terhadap Target Hafalan Al Quran Pada Program Tahfidz di Perguruan Tinggi Islam
Tujuan penelitian ini untuk mengetahui faktor-faktor yang berpengaruh langsung dan tidak langsung terhadap target hafalan mahasiswa/i dikampus IAI Tazkia Bogor program tahfidz dan prestasi akademik sebagai variable intervening. Penelitian ini menggunakan pendekatan kuantitatif. Teknik yang digunakan analisis jalur (Path Analysis). Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling dengan populasi penelitian yaitu mahasiswa/i kampus B’a matrikulasi program hafidz preneur IAI Tazkia Bogor sebanyak 283 mahasiswa/I dengan sampel penelitian mahasiswa/i yang belum tercapai hafalan 30 juz sebelum masuk kampus Tazkia sebanyak 73 Mahasiswa/i yang dipilih menggunakan rumus Slovin. Pengumpulan data dilakukan dengan melalui pengisian data kuisoner yang berupa skala model Likert dengan menyebarkan kuisoner berupa google form. Hasil penelitian menunjukkan bahwa faktor-faktor yang mempengaruhi target hafalan berupa game online, sosmed, organisasi, dan akademik terhadap target hafalan, Secara langsung, game online tidak memiliki pengaruh signifikan dan arahnya negatif terhadap prestasi akademik, game online tidak berpengaruh signifikan secara langsung dan arahnya negatif terhadap target hafalan. sosmed memiliki pengaruh signifikan secara langsung dan berdampak positif terhadap prestasi akademik. sosmed tidak berpengaruh signifikan secara langsung dan arahnya positif terhadap target hafalan. Organisasi tidak memiliki pengaruh signifikan secara langsung terhadap prestasi akademik maupun terhadap pencapaian target hafalan dan arahnya positif. akademik tidak memiliki pengaruh signifikan secara langsung dan berdampak negatif terhadap pencapaian target hafalan. Secara tidak langsung, melalui faktor akademik, baik game online, sosmed, maupun organisasi tidak memiliki pengaruh signifikan terhadap pencapaian target hafalan. Pengaruh game online, sosmed, organisasi, dan akademik berpengaruh secara simultan terhadap target hafalan mahasiswa/I kampus B’a matrikulasi IAI Tazkia.
Penelitian
Tanggal Publikasi: 29 Feb 2024
Zillennial Perceptions of Sharia Governance Implementation and Its Implications on the Reputation, Trust, and Loyalty of Islamic Banks
This study aims to analyze zillennial perceptions of the implementation of sharia governance and its implications for the reputation, trust and loyalty of Islamic banks. This research is quantitative research using primary data. The object of this research is zillennial customers of Bank Syariah Indonesia with a sample size of 107 respondents using purpose sampling technique. The analysis method used is Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results found that the influence of sharia governance significantly and positively contributed to improving the reputation, trust and loyalty of Islamic banks. Then, the reputation of Islamic banks increases customer trust and customer trust increases customer loyalty to Islamic banks. Finally, customer trust increases customer loyalty to Islamic banks. Therefore, it is necessary for Islamic banks to be able to implement sharia governance properly, in order to increase the reputation, trust and loyalty of Islamic banks. Future research can explore more deeply related to the variables of this study, where further research can use or add other variables that are also related and use other more comprehensive analysis methods.