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Peningkatan Literasi dan Pendampingan Perpajakan Pada Lembaga Nirlaba(StudiPada Pondok Pesantren dan Yayasan)
Taxation has an important role in the development of the Indonesian nation. Every individual or legal entity has tax obligations, including Islamic boarding schools. Islamic boarding schools are often synonymous with religious life with strict religious rules; this causes a lack of influence on positive regulations on Islamic boarding schools, such as regulations related to taxation at Islamic boarding schools. Meanwhile, foundations often argue that the institution is non-profit, so it is free from taxation. This community service activity aims to increase tax literacy in Islamic boarding schools and foundations. The method used is socialization and assistance related to tax regulations and their application to Islamic boarding schools and foundations. Socialization is carried out throughwebinars while assistance is carried out throughconsultations on tax problemsfaced by Islamic boarding schools and foundations. The results of this community serviceactivity show that the knowledge of taxation at Islamicboarding schools and foundations is increasing but not at a high level, so continuous socialization efforts and direct consultation on tax issues faced by Islamic boarding schools and foundations are needed
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Analisis Pengaruh Kemudahan, Efisiensi, dan Reliability Penggunaan terhadap Minat Penggunaan Media Chatbot Sebagai Sarana dalam Pemasaran Digital (Studi Kasus Pedagang E-Commerce)
This research aims to analyze the direct influence of the variables ease of use, efficiency and reliability of use on interest in using chatbot media as a means of digital marketing. This research is quantitative research. The type of data used is primary data obtained through a questionnaire that was distributed to a total of 199 respondents and secondary data obtained from literature related to the problems studied. The data analysis technique used is descriptive statistics and Structural Equation Modeling (SEM) analysis with the Partial Least Square (PLS) method, all data of which will be processed in the Smartpls 4 application. The results of this study found that there is a positive and significant influence between the ease of use variable on interest in use, then the variable efficiency of use on interest in use and the positive and insignificant influence between the variable reliability of use on interest in using chatbot media as a means of digital marketing
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Pengaruh Citra Merek, Harga, Kualitas Produk dan Promosi terhadap Keputusan Pembelian (Survei Konsumen Uniqlo di Jabodetabek)
The reason researchers chose the uniqlo brand as research in Jabodetabek is based on the very high mobility of the capital city community, requiring comfortable clothing for outdoor and indoor activities. This study was conducted to determine the effect of brand image, price, product quality and promotion on purchasing decisions of uniqlo consumers in the cities of Jakarta, Bogor, Depok, Tangerang and Bekasi. The research methodology uses a descriptive quantitative approach using multiple linear regression analysis which includes classical assumption tests, hypothesis testing and multiple linear regression analysis. Based on the results of multiple linear regression analysis, the equation purchase decision (Y) = 2.752 + 0.273(brand image) + 0.279(price) + 0.230(product quality) + 0.022(promotion) with an r square value of 0.431. The independent variable in this study only has a contribution of 43.1% to influence the dependent variable. While the other 56.9% is influenced by other factors.
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