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Analysis of Factors That Affect Customer Interest in Using Mobile Banking Services of Bank Syariah Indonesia 

Bookchapter

Tanggal Publikasi: 10 Agt 2022

Abstrak

This aims of this study is to the effect of perceived usefulness, perceived ease of use, and perceived credibility simultaneously affect customer interest in using m-banking services at Bank Syariah Indonesia. This study uses a descriptive quantitative approach. The technique used in sampling is nonprobability sampling with simple random sampling with the Slovin formula, the number of samples in this study were 96 respondents of Indonesian Islamic Bank customers at IAI Tazkia Bogor. The results found from this study are (1) there is an effect of perceived usefulness on the interest of BSI customers in Bogor City in using m-banking Bank Syariah Indonesia, (2) there is no effect of perceived ease of use on the interest of BSI customers in Bogor City in using m-banking Bank Syariah Indonesia, (3) there is an effect of perceived credibility on the interest of BSI customers in Bogor City in using m-banking Bank Syariah Indonesia, and (4) there is an effect of perceived usefulness, perceived ease of use, and perceived credibility on interest of BSI customers in Bogor City in using m-banking Bank Syariah Indonesia.

Keywords: Customer Interest, Perceived Usefulness, Perceived Ease Of Use, Perceived Credibility.

 

 

Keyword

islamic marketing

Link Publikasi
https://www.worldscientific.com/worldscibooks/10.1142/13317#t=aboutBook