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Penelitian

Tanggal Publikasi: 31 Jan 2024

Islamic Service, Branding, And Advertising Influence 212 Mart Co-Op Consumer Loyalty

Purpose: This thesis explores the impact of Islamic Service Quality, Islamic Branding, and Islamic Advertising on consumer loyalty within the 212 Mart Co-ops. Employing a quantitative approach, this study aimed to understand the dynamics of consumer loyalty in this context.

Methodology/approach: Quantitative data were gathered through questionnaires, and Multiple Linear Regression was utilized for analysis. This study adopted a quantitative methodology supported by the SPSS program for data management and analysis.

Results/findings: This study reveals the significant influences of Islamic Service Quality and Islamic Branding on consumer loyalty in the 212 Mart Co-ops. However, Islamic Advertising does not exhibit a notable impact on consumer loyalty. Interestingly, Islamic service quality and branding collectively exert a significant influence on consumer loyalty.

Limitations: Acknowledging its boundaries, the study was confined to quantitative data, potentially influenced by biases in questionnaire responses. Additionally, the exclusion of other variables that impact consumer loyalty is recognized as a limitation.

Contribution: This research makes a noteworthy contribution by emphasizing the considerable impact of Islamic Service Quality and Islamic Branding on consumer loyalty within the 212 March Co-op. This study provides valuable insights for marketers and policymakers, suggesting avenues to enhance these aspects for an overall improvement in consumer loyalty.aspects for an overall improvement in consumer loyalty.

 

Penelitian

Tanggal Publikasi: 31 Jan 2024

Determinants of Brand Advocacy in Academia: Analyzing the Role of Service Quality and Lecturer Competence

his study delves into the interplay between the quality of educational services and lecturer competence at IAI TAZKIA and their effects on brand advocacy. Analyzing data from 305 graduates and students across seven cohorts (2015-2021) and academic disciplines, it employs structural equation modeling (SEM) to explore these dynamics. The findings reveal that while lecturer competence does not significantly impact brand advocacy, the quality of educational services does. Specifically, postgraduate programs are perceived to offer the highest service quality, whereas Islamic Accounting and Islamic Business Management are viewed less favorably. Islamic Broadcasting Communication, a new field, needs more specialized faculty. Regarding lecturer competence, postgraduate students report the highest levels, with Islamic Economics instructors deemed more competent than those in Sharia Accounting, despite the latter's "A" accreditation. Brand advocacy is lowest among Sharia Business Management graduates, whereas postgraduate programs see the highest engagement in brand advocacy efforts. The research aims to position the campus as a benchmark for improving lecturer competence and service quality, enhancing institutional brand advocacy and competitive standing.

Penelitian

Tanggal Publikasi: 18 Jan 2024

Pengaruh Kemudahan, Manfaat, Keamanan Terhadap Keputusan Penggunaan QRIS BSI Mobile

Digital technological developments have advanced in almost every area of life, including travel, purchasing, donations, tourism, and other digital-based economic activities. As part of the expansion of the payment system, Bank Indonesia introduced the Quick Response Code Indonesian Standard (QRIS). To facilitate the transaction process, QRIS combines several QR codes from different payment system service providers. This research aims to see how the exogenous variables of convenience, benefits and security influence the endogenous variables of the decision to use Qris Bsi Mobile. This type of research is descriptive quantitative with a SEM-PLS approach. the application used by Smart Pls version 3.0. The sample data used was 100 respondents. The results show that the convenience variable has a positive but not significant effect on the decision to use Qris Bsi Mobile with a P-value of 0.329. Furthermore, the benefit and security variables have a positive and significant influence on the decision to use Qris Bsi Mobile with a P-value for the benefit variable of 0.001 and the security variable of 0.004. It is hoped that future researchers will use other variables that have a significant influence to improve the results of further research.

Penelitian

Tanggal Publikasi: 15 Jan 2024

The imbalance between the number of Indonesian Muslims and the interest in saving in Islamic banks makes for a very interesting problem to study. This study aims to look at the factors that influence interest in saving in sharia banks, especially the Bank XYZ Branch. This research uses descriptive and quantitative methods. The tools used are distributing questionnaires to 43 Bank XYZ Branchcustomers with the likerts approach; besides that, this research uses two models, namely the ANN (artificial neural network) and partial least squares (PLS-SEM) models. The sample obtained from this study was 43customers with various professions. The result of this research is that the religious knowledge factor is the factor that most influences interest in saving, witha value of 42.02%, followed by a promotional factor of 38.36%. While the product factor is not very influential with a value of only 19.61%, it is no different from the results of PLS-SEM, namely that religious knowledge and promotion are the most influential things significantly, while bank products do not affect saving in Islamic banks. The results of this study can help Islamic banking parties, especially the Bank XYZ Branch, map prospective customers who want to be prospected.Keywords:Interest in Saving, Religious Knowledge, Promotion, Products, Islamic BanksAbstrak.Ketimpangan antara jumlah penduduk muslim Indoensia dengan minat menabung di bank syariah menjadikan masalah yang sangat menarik untuk diteliti. Penelitian ini bertujuan untuk melihat faktor-faktor yang mempengaruhi minat menabung di bank syairah khususnya Cabang Bank XYZ.Penelitian ini menggunakan metode kuantitatifdepskriptif. Alat bantu yang digunakan yaitu menyebarkankuesioner kepada43 nasabah Cabang Bank XYZdengan pendekatan likerts, selain itu penelitian ini menggunakan2 model yaitumodel ANN (Artificial Neural Network)dan Partial Least Square (PLS-SEM).Sampel yang didapat dari penelitian ini sebanyak 43nasabah denagn berbagai profesi. Hasil dari peneltianini adalah faktor pengetahuan agama menjadi faktor yang paling mempengaruhi minat menabung dengan nilai 42,02%, diikuti dengan faktor promosi yaitu 38,36%. Sedangkan faktor produk sangat tidak berpengaruh dengan nilai hanya 19,61%. Tidak berbeda dengan hasil PLS-SEM yaitu pengetahunan agama dan promosi menjadi hal yang paling berpengaruh secara signifiakn, sedangkan produk bank tidak mempengaruhi dalam menabung di bank syariah. Hasil penelitian ini dapat membantu pihak perbankan syariah, khususnya Cabang Bank XYZuntuk dapat memetakan calon nasabah yang ingin diprospek.

 


 

Penelitian

Tanggal Publikasi: 15 Jan 2024

The Impact of Knowledge About Business Model Canvas (BMC) on Entrepreneurial Interest of Young Generation in Jabodetabek

This research aims to investigate the influence of Business Model Canvas (BMC) knowledge on entrepreneurial knowledge among young generations in the Jabodetabek region. There is a growing need to understand the role of BMC in stimulating entrepreneurial interest among the youth. This study seeks to provide insight to the younger generation on the importance of entrepreneurship and to encourage the development of an entrepreneurial interest through the application of the Business Model Canvas (BMC) learning method. The research employs purposive sampling techniques for data collection and utilizes a quantitative approach with simple regression analysis.The data reveals a correlation coefficient (R) of 0.65 or 65%, with a coefficient of determination (R Square) of 0.423. Data processing using SPSS 29 indicates an F value of 60.878 with a significance level of 0.001 < 0.05. Partial significance test (t-test) shows that the Entrepreneurial Knowledge BMC variable attains a t value of 7.802, exceeding the critical t-table value of 1.992, with a significance value of 0.0005, smaller than 0.05. These findings indicate a positive and significant relationship between BMC knowledge and entrepreneurial aspirations among young individuals in Jabodetabek. Entrepreneurial knowledge through BMC has a positive and significant impact on entrepreneurial interest. Therefore, enhancing entrepreneurial knowledge acquired through BMC has the potential to increase entrepreneurial interest among the younger generation.

Penelitian

Tanggal Publikasi: 12 Jan 2024

Can GCG Moderates the Inluence of Internal Control and Integrity towards Fraud Prevention?

This research examines the influence of internal control and integrity of internal auditor towards fraud prevention. Good Corporate Governance (GCG) in this research is a variable that strengthen or weaken factors that affect fraud prevention. Multiple linier regression analysis that using SEM and SMARTPLS as the tools. The result of this research explains that internal control has a positive effect and significant to fraud prevention. GCG in moderating internal control and integrity of internal auditor has no significant effect to fraud prevention.

Penelitian

Tanggal Publikasi: 3 Jan 2024

Penelitian

Tanggal Publikasi: 1 Jan 2024

Cryptocurrency in Islamic View: Sentiment Analysis Method Approach

Islamic economics focuses on realizing Islamic ideals, rahmatan lil 'alamin, which aims to provide goodness, prosperity and well-being. Halal (Positive) and haram (negative) aspects in the realm of cryptocurrency. Based on an extensive review of 23 relevant journals, this research aims to analyze the literature and explore the implications of cryptocurrency in relation to Islamic principles. This research focuses on key variables such as compliance with Sharia, riba (usury), gharar (uncertainty), and transparency. By reviewing existing literature and considering the perspective of Islamic scholars and law, this paper aims to determine whether cryptocurrency is permitted or prohibited from an Islamic perspective. These findings will contribute to the ongoing discourse around the compatibility of cryptocurrencies with Islamic finance and ethics. This study emphasizes the importance of addressing halal and haram issues and implications in the cryptocurrency ecosystem. Ultimately, this research aims to provide insights and recommendations for scholars and practitioners in the field of Islamic finance and cryptocurrency.

Penelitian

Tanggal Publikasi: 31 Des 2023

Why Does Waqf Literacy Matters?

Many studies have highlighted a low literacy level of waqf among Muslims all over the world. In Indonesia, an effort to measure the level of waqf literacy using an index was initiated by the Indonesian Waqf Board in 2020. The result has proven that there is a low level of waqf literacy in Indonesia. This study aims to explore the reasons behind the low level of waqf literacy and understand the importance of waqf literacy. Based on a literature survey, the following aspects need to be clearly explained and elaborated to effectively improve waqf literacy among the public. First, the unique characteristics of waqf compared to other Islamic alms; second, waqf literacy is positively related to waqf collection; third, the utilization of waqf can be further enhanced when the literacy is higher; and fourth, disputes and conflicts about waqf ownership are frequently due to lack of waqf literacy. In summary, this study is expected to increase the interest and attention of all stakeholders toward enhancing waqf literacy. Waqf authorities and waqf institutions are encouraged to intensify education and socialization about waqf, while researchers are expected to study more on waqf literacy. To further develop the waqf sector, it is necessary to have a road map to increase waqf literacy.

Originality/Value: The study aims to explore the reasons behind the importance of waqf literacy in Indonesia. Identifying these reasons in the Indonesian context could pave the way for tailored interventions and policies to improve waqf literacy, which may have implications for similar contexts elsewhere.

Pengabdian

Tanggal Publikasi: 31 Des 2023

Youth Strategies in Economic Empowerment

The research "Youth Strategy in Economic Empowerment" thoroughly examines the strategic significance of young people in promoting economic growth, particularly within the halal industrial sector. This study emphasizes the significant contribution that young people, who constitute a crucial segment of the world population, may make to the advancement of socioeconomic development. This research uncovers the most recent developments in the halal business by means of seminars including prominent speakers like Prof. Dr. Marco Tieman. It focuses on crucial elements such as supply chains and ecosystems. The paper's conclusion underscores the significance of innovation and the contributions of young individuals, serving as inspiration for aspiring entrepreneurs in the global development of the halal industry.

Pengabdian

Tanggal Publikasi: 31 Des 2023

Pengabdian Masyarakat Kegiatan Bersih-Bersih dan Penyuluhan Usaha Kampung di Cadasngampar oleh Mahasiswa IIUM Bersama IAI Tazkia

The community service of IIUM students in collaboration with IAI Tazkia encompasses two activities focusing on village cleanup and education in Kampung Cadasngampar. The first activity involves cleaning the village with the intention of preserving and tidying up the environment within a village or settlement. This activity goes beyond physical cleanliness, aiming to create environmental awareness and concern for the cleanliness of the surroundings. Additionally, students are also engaged in educational activities with school dropouts. The purpose of this initiative is to provide informal learning opportunities for children who have discontinued formal schooling or lack access to formal education. Through this interaction, they strive to provide education and basic skills to children, enabling them to develop their potential even without following the formal education path. This community service reflects the commitment of IIUM students and IAI Tazkia to make a positive impact on the local community, addressing both environmental cleanliness and informal education for those in need.

Penelitian

Tanggal Publikasi: 30 Des 2023

Analysis of Islamic Work Ethic on Job Satisfaction with Intrinsic Motivation Mediation Variables in Millennial Generation Employees

This research aims to determine the impact of Islamic work ethic on job satisfactionwith intrinsic motivation mediation variables in millennial generation employees. This type of research uses a quantitative description with explanatory research using a sample of 101 respondents. The data analysis method used in this research is descriptive analysis method, Structural Equation Modeling (SEM) with SmartPLS 3 software. The results show that Islamic work ethic has a significant and positive effect on job satisfaction both directlyand indirectly. using the mediating variables of intrinsic motivation and job satisfaction

Penelitian

Tanggal Publikasi: 30 Des 2023

Concentration Level and Market Power of Islamic Bank Industry: Analysis of Pre and Post Bank Syariah Indonesia Merger

This paper attempted to examine the concentration and the degree of market power in the Indonesian Islamic Bank Industry during the pre and post-Bank Syariah Indonesia mega-merger. However, using the Strategic Tripod concept, this paper explored the response of the competitor pursuant to the merger. This paper used two main secondary data sources, which were 2 quarterly financial reports before the merger and 1 quarterly financial report after the merger of 34 Islamic bank data, and applied the Herfindhal-Hircsmann Index and Concentration Ratio of the top 5 Islamic banks. This paper discovered that the concentration ratio was at a moderate level. Moreover, based on the CR5 calculation result, Islamic banks have an oligopoly market structure. As for the response to the mega-merger, this paper divides 34 islamic banks into 3 clusters which are full-fledged Islamic banks (Bank Umum Syariah), Private Owned Islamic Subsidiary (Unit Usaha Syariah), Province Owned Islamic Subsidiary (Unit Usaha Syariah Bank BPD). Based on the strategic tripod, the strategy of the Islamic full-fledged bank orchestrates resources to win the competition. The privately owned Islamic Subsidiaries are taking advantage of their resource sharing with their parents. Meanwhile, the Province Islamic subsidiary's strategy relies on the regulations determined by the bank shareholders, who, in this case, are the government province.

Penelitian

Tanggal Publikasi: 30 Des 2023

How Do Halal Component and Marketing Drive Muslim Consumers?

This research addresses a specific issue within halal marketing, emphasizing its novelty. Despite widespread recognition in marketing literature of the roles played by various halal components and strategies in influencing consumer purchase intentions, there is a distinct research gap in the lack of studies focusing on specific categories. This study aims to fill that gap by examining the relationship between halal awareness, certification, and other marketing elements in shaping the halal purchase intentions of Mixue consumers in Indonesia. Structural equation model analysis of data from 156 Mixue consumers revealed positive correlations between halal awareness, certification, and brand with purchase intentions, while food quality and promotion showed negative and non-significant relationships. Theoretically, the research strives to advance a conceptual model of halal purchase intentions by integrating halal components with marketing elements, contributing to marketing literature with a specific focus on Mixue and its consumers in Indonesia. The practical implications involve a deeper understanding of factors influencing halal product purchase intentions, aiding marketing decision-making and business strategies in this rapidly growing market.

Penelitian

Tanggal Publikasi: 29 Des 2023

Investigation Of E-Business Motivation Among Batik SMES In Indonesia 

Purpose: This research explores how to establish a conceptual framework for an empirical model of e-business motivation in small organizations, while most ebusiness studies focus on large companies. To explain SMEs' tactics and features, notably family businesses' increased e-business motivation. Theoretical Framework: Technological developments have an impact on changing business management patterns, many business opportunities can be captured by companies including small and medium enterprises (SMEs) to be able to expand the market and increase sales. Design/Methodology/Approach: ANOVA analysis was used for quantitative analysis. This research took a sample of 122 Batik SMEs from the Batik center villages of Klaten, Jarum, Beluk, Banyuripan, and Kebon Regencies. The sampling method was purposive, namely by using batik SMEs that have used social media or websites to carry out promotions and sales. Findings: SMEs in the innovator category were more driven than reactors. Innovative companies succeeded in internet marketing, communication, and profit. However, the two groups employed e-business for study similarly. This shows that innovators and reactor companies have not fully adopted the e-business market or industry surveys. Implications of Research: This research shows that the success of e-business practices, especially electronic promotion and selling, will increase with strategic orientation that strives for innovation, as market coverage expands, and business duration increases. Originality/Value: E-business strategies and competencies in small businesses are infrequently investigated, whereas major enterprises are extensively studied. demonstrates that SMEs have distinct firm structures and HR development programs than major companies, hence their e-business practices will differ.

Penelitian

Tanggal Publikasi: 28 Des 2023

Efficiency Comparison between Conventional and Islamic Rural Banks in Sumatra during the COVID-19 Pandemic

This study aims to examine and compare the efficiency of conventional rural banks and Islamic rural banks in their roles as intermediary institutions during the COVID-19 pandemic in Sumatra, Indonesia. Furthermore, the efficiency determinants were further analysed to find some variables that affect rural banks’ efficiency. Non-Parametric approach, Data Envelopment Analysis (DEA), and Tobit Regression are employed in this study. The results show that Islamic rural banks have better efficiency performance compared to conventional rural banks, but that there is a fluctuating efficiency trend experienced by both types of rural banks during the observation period. In addition, the potential improvement result indicates that financing and operating revenue variables are the main causes of rural bank inefficiency. Furthermore, the Tobit Regression result finds that capital and bank size significantly improve the efficiency level, but that risk significantly reduces bank efficiency.

Penelitian

Tanggal Publikasi: 23 Des 2023

Analyzing the Volatility of Non-Core Deposits in Indonesian Islamic Banks: Sharia Restricted Intermediaries Accounts (SRIA) as Stabilizer?

Objective–This research delves into the causes of Non-Core Deposit by applying the Austrian Business Cycle Theory (ABCT) in the case of Islamic Bank. To examine it. This paper is using some internal and external factors in exploring the volatility of Non-Core Deposit in Islamic Bank for both Full-Fledged and Islamic Window Bank. Furthermore, this paper also proposes the future model of Islamic bank using new product namely Sharia Restricted Intermediaries Account (SRIA)

Design/methodology–The study centers on core deposits as the dependent variable, drawing data from the Indonesian Financial Service Authority and Central Bank of Indonesia websites spanning from June 2014 onwards. This study uses internal variables which are Third-Party Fund, Cost of fund, and Vostro while Conventional Interest Rate and Bank Indonesia Rate as external variables as the independent variable. Methodologically, Vector Auto Regression (VAR) and Vector Error Correction Model (VECM). To propose the future model, this paper do the descriptive analysis.

Results–The Total Third-Party Funds and Cost of Fund of Conventional Banks exerting significant negative effects to Non-Core Deposit. As a solution, a two-stage implementation plan is proposed: in the short term, separating funds based on purpose and introducing guarantees, while in the long term, introducing Sharia Restricted Intermediaries Account (SRIA) without LPS guarantees to promote stability and risk sharing.

Penelitian

Tanggal Publikasi: 15 Des 2023

The Roles of Export of Coffee Commodity and Macroeconomics Factors on Unemployment in Indonesia

Coffee as the second largest agricultural commodity export has contributed to the economies
of various countries, including Indonesia. In addition to looking at the role of coffee commodity
exports, an analysis of macroeconomic factors' impact on Indonesia's unemployment rate is also
analyzed. Because it is known that the unemployment rate is not only caused by one sector but
some things influence it, including macroeconomic factors. This study analyzes the role of coffee
commodity exports and macroeconomic factors, including GDP, inflation, and interest rates, on
Indonesia's unemployment rate. The data used in this study is interpolated secondary data for the
period 2000 to 2021. The estimation method used in this study is Robust Least Square
(ROBUSTLS) which will then be estimated again using the Autoregressive Distributed Lag
(ARDL) method as a robustness test. The estimation results using the ROBUSTLS method prove
that coffee commodity exports and macroeconomic factors significantly affect Indonesia's
unemployment rate in aggregate. This form of influence is negative for coffee commodity exports
(ExpCof), gross domestic product (GDP), and interest rate (IR). While inflation (Inf) has a
positive impact on the unemployment rate (Ump). These findings are reinforced by the estimation
results using the ARDL method with the result that ExpCof, GDP, and Inf have a significant
relationship to Ump, while Inf is not significant as the findings from the estimation results using
the ROBUSTLS method.

Penelitian

Tanggal Publikasi: 15 Des 2023

Generation Z Purchasing Behavior Profile in the Digital Economy: Normative Analysis in Online Market

This research aims to detail Generation Z's purchasing behavior in the online market. This research provides an in-depth view for e-commerce companies and marketers to develop more effective strategies in attracting and retaining Generation Z. This research method is normative descriptive research. The type of research used is exploratory research. Data collection techniques involve literature reviews from various journal sources and related literature. The data analyzed is secondary data and the data analysis method involves normative analysis to identify the differences between "das sollen" (should) and "das sein" (actual conditions) in the purchasing behavior of Generation Z in the digital economy. This research reveals that Generation Z has a high affinity for using smartphones when shopping online, indicating a dependence on mobile technology in the digital economy era. Generation Z is more active in shopping online compared to previous generations, indicating the important role of digital platforms in shopping behavior patterns. Continuous recommendations from this research emphasize the importance of continuous adaptation to technological changes and the dynamics of Generation Z consumer behavior. Businesses are expected to combine innovative marketing strategies with responsive shopping experiences to attract and retain Generation Z as loyal consumers

Penelitian

Tanggal Publikasi: 13 Des 2023

UTILIZING TWITTER DATA TO UDERSTAND GLOBAL HALAL INDUSTRY TRENDS AND DEVELOPMENTS IN THE DIGITAL ERA

The research aims to identify and collect issues related to the halal industry discussed by users' activities, sentiments, and content on Twitter. The method used involved collecting 135,050Twitter conversations over a two-year period from July 21, 2021, to March 15, 2023, utilizing the Drone Emprit Academic (DEA) machine. Text data mining techniques were employed with the assistance of the DEA system, which included sentiment analysis, Social Network Analysis (SNA), and other descriptive analyses. The research findings indicate that the highest number of tweets related to the halal industry originated from Indonesia, followed by Malaysia and the United Kingdom. These tweets were predominantly contributed by millennials and zillennials and were characterized by a 71% positive sentiment, 27% negative sentiment, and 2% neutral sentiment.Furthermore, the Social Network Analysis (SNA) revealed integration and collaboration between the halal industry and Islamic financial institutions, suggesting the potential for creating a halal ecosystem. This research serves as a guideline for policymakers in the halal industry sector to evaluate public sentiment and formulate appropriate advancement strategies. Additionally, this study contributes to a deeper understanding of social media data analysis in the context of the halal industry and offers directions for future research.