Anita Priantina, M.Ec.

Anita Priantina, M.Ec.

Ekonomi Syariah

Peneliti LPPM Tazkia




Pengabdian Masyarakat


Tanggal Publikasi: 26 Apr 2024

Capturing Millennials' Attention: Investigating Influential Factors on Purchase Intention at Halal Restaurants in Bogor, Indonesia

This research aims to explore the factors influencing consumers' purchasing intentions at halal-labeled restaurants, especially among Millennials in Bogor. By adopting the Theory of Planned Behavior (TPB) as a conceptual framework, this study is limited to a sample scope involving 222 respondents aged 20-39 who practice Islam, including both students and private sector individuals residing in Bogor City. This study usedthe SEM-PLS method in analyzing the data. It is conducted in two stages,the evaluation of the measurement model (outer model) and the evaluation of the structural model (inner model). The Path Coefficients method has been employed to assess the direct effects of an exogenous latent construct or variable on an endogenous latent variable. The research results show that attitude variables and halal labels have a significant influence on consumer buying interest in halal restaurants, while knowledge and price variables do not have a significant influence on buying interest.The implications of this research are highly relevant for halal restaurant industry owners and practitioners. Strategic recommendations include enhancing information about the halalness of products and services and strengthening halal certification and labels. Restaurant owners are encouraged to seek a balance between competitive pricing and high-quality service. Focus on improving consumer knowledge about the halal status of products, enhancing brand image, and emphasizing the halal label as a positive differentiator.


Tanggal Publikasi: 9 Apr 2024

Pengaruh Pengetahuan, Sikap, dan Religiusitas Terhadap Minat Beli Produk Fashion Kulit Halal

Fashion leather includes garments made from animal skins and is used extensively in the manufacture of various items, including jackets, shoes, bags, and accessories. This popularity is due to the high aesthetic value and durability of leather fashion products. This study aims to investigate the influence of knowledge, attitude and religiosity on the purchase intention of leather fashion products. Using a quantitative approach, data was primarily collected through questionnaires distributed among the residents of Bogor. The analysis was conducted using the Partial Least Square (PLS) method with the assistance of SmartPLS 3.0. The results show that knowledge,attitude, and religiosity have a significant influence on the purchase intention of leather fashion products in the city of Bogor. What sets this study apart from others is its unique approach to understanding consumer behavior in choosing leather fashion products in Bogor. While previous studies have mainly focused on variables such as price and product quality, this study introduces the variables of knowledge, attitude, and religiosity to measure the level of purchase interest.


Tanggal Publikasi: 29 Mar 2024

Pengaruh Sikap, Norma Subjektif, dan Religiusitas Terhadap Preferensi Halal Pada Produk Kosmetik di kalangan Gen Z

The aim of this study is to analyse the influence of attitudes, subjective norms and religiosity on halal preferences for cosmetic products, with a focus on Generation Z. Using a quantitative method with an SEM-PLS approach, this study collected primary data from Generation Z respondents who purchased halal cosmetic products. The analysis shows that attitudes, subjective norms and religiosity together have a significant influence on halal preferences, allowing a deeper understanding of the factors that influence purchasing decisions in this context. The findings of this study provide valuable insights for marketers of halal cosmetic products to develop more targeted and effective marketing strategies to reach Generation Z consumers. Nevertheless, this study has limitations, such as geographical restrictions and not taking into account certain external variables. Therefore, it is recommended for future research to expand the scope and consider additional external factors. To summarise, this study should provide a basis for developing smarter marketing strategies that address halal preferences in cosmetic products in the digital age.



Tanggal Publikasi: 13 Des 2023


The research aims to identify and collect issues related to the halal industry discussed by users' activities, sentiments, and content on Twitter. The method used involved collecting 135,050Twitter conversations over a two-year period from July 21, 2021, to March 15, 2023, utilizing the Drone Emprit Academic (DEA) machine. Text data mining techniques were employed with the assistance of the DEA system, which included sentiment analysis, Social Network Analysis (SNA), and other descriptive analyses. The research findings indicate that the highest number of tweets related to the halal industry originated from Indonesia, followed by Malaysia and the United Kingdom. These tweets were predominantly contributed by millennials and zillennials and were characterized by a 71% positive sentiment, 27% negative sentiment, and 2% neutral sentiment.Furthermore, the Social Network Analysis (SNA) revealed integration and collaboration between the halal industry and Islamic financial institutions, suggesting the potential for creating a halal ecosystem. This research serves as a guideline for policymakers in the halal industry sector to evaluate public sentiment and formulate appropriate advancement strategies. Additionally, this study contributes to a deeper understanding of social media data analysis in the context of the halal industry and offers directions for future research.


Tanggal Publikasi: 12 Des 2023

Discussion on Halal Assurance for Micro and Small Business: A Bibliometric and Content Analysis

The integration and comprehensiveness of the halal system are essential for ensuring halal assurance. The issue of halal certification has become a topic of interest, particularly when considering micro and small businesses. Various perspectives have been examined in the study of halal certificates. In Indonesia, the implementation of Halal Assurance Law no 33 Year 2014 has made halal certification mandatory at the national level. This requirement poses challenges, particularly for small and micro businesses that typically have limited resources. Various bibliometric studies have been done on small and micro businesses and similarly have been conducted on halal topics as well. However, no bibliometric study has been done on small and micro businesses in the context of halal and halal assurance implementation. This research analyzes current trends and discussions surrounding halal studies in relation to micro and small businesses. The Google Scholar Database is utilized to ensure broader coverage. The research employs bibliometric analysis and systematic literature review to address the research questions. The study reveals that limited resources are frequently cited as a significant problem for micro and small enterprises. To ensure the implementation of halal assurance practices in these businesses, sustainable support is necessary, considering their constrained financial capabilities


Tanggal Publikasi: 15 Nov 2023

Halal and Digitalization: A Bibliometric and Content Analysis.

Research on halal has been conducted in various disciplines and on various topics. Bibliometric analysis on halal-related studies has also been conducted several times. As information technology and computer-based applications develop rapidly, digitalization in the halal industry has become an emerging concern. This study aims to analyze the articles indexed by Google Scholar on the topics of halal and digitalization. This index is used to allow for wider coverage and to include articles in Bahasa Indonesia. This is important since halal certification has now become mandatory in the country. This has attracted researchers to conduct more studies on halal-related research. The keywords used are limited to halal and digital. Bibliometric and content analysis is used to structure the discussion and answer the research question. The result for articles in Bahasa Indonesia and articles in English are separated to see whether there is any difference. The result shows that the research topics in Bahasa Indonesia are dominated by Muslim-friendly tourism and digital marketing for almost all halal industry sectors. Papers in English have more varied topics including cryptocurrency but are dominated by cases in Indonesia and Malaysia. Therefore, research in Bahasa Indonesia related to halal and digitalization may cover uncovered topics such as halal bitcoin and cryptocurrency. Research in English may adopt cases from the two most mentioned cases, but with implementation in other countries.


Tanggal Publikasi: 2 Agt 2023

Gen Z and Support Towards Islamic Commercial and Social Finance Integration

e integration of Islamic commercial and social finance is receiving increasing attention, especially as the global economy attempts to recover from the aftermath of Covid-19. Therefore, it is important to examine what factors contribute to the success of the integration of Islamic commercial and social finance. One form of integration is operational integration between Islamic banks and ZISWAF institutions (zakat, infaq, sadaqa, and waqf). These institutions could offer various joint products, including specialized savings accounts where profit sharing is distributed directly to the social institution rather than to the account holders. The objective of this study is to analyse the determinants of Generation Z's intention to support the program. The Partial Least Square-Structural Equation Model is used to analyse the responses of 425 Muslim Gen Z in Bogor. The result shows that attitude, religiosity, knowledge, functional factor, and trust have a significant and positive influence on the intention to support the Islamic commercial and social integration. Moreover, trust also moderates the positive influence of knowledge on Gen Z intention


Tanggal Publikasi: 2 Agt 2023

Halal Research During COVID-19 Pandemic: A Bibliometric Analysis

After the COVID-19 pandemic, there has been a worldwide increase in awareness of the concept of halal. During this crisis, the number of research papers published on Halal and COVID-19 has also increased, possibly due to the increased reliance on the internet. This study conducts a systematic review and bibliometric analysis of 156 relevant papers, using Google Scholar and Harzing Publish or Perish, to identify trends and provide future research directions in the field of halal studies. The result of Vosviewer shows that there are six clusters of keywords with a significant number of studies discussing halal tourism and halal food. Indonesia and Malaysia are frequently studied on this topic. Towards the end of the pandemic, the topic of halal tends to increase in certification issues.


Tanggal Publikasi: 1 Des 2021

'Riset Ekonomi Islam Indonesia" dalam bunga rampai 30 tahun ekonomi syariah indonesia

Riset Ekonomi Islam Indonesia 30 tahun terakhir memiliki tema beragam. Tulisan ini mengkategorikannya menjadi tiga sub tema: ekonomi pembangunan Islam, keuangan syariah, dan bisnis syariah. Google Scholar digunakan sebagai referensi untuk melakukan pencarian penelitian dengan tema tersebut, secara terpisah di dalam Bahasa Inggris dan Bahasa Indonesia. Secara umum, tema pembangunan Islam didominasi oleh tema zakat dan wakaf. Bidang riset Keuangan Syariah masih mayoritas membahas mengenai industri perbankan syariah. Industri halal terutama pariwisata halal merupakan tema yang paling banyak dibahas dan disitasi pada sub tema bisnis syariah.


Tanggal Publikasi: 1 Jan 2010

Revisiting issues in water management : comparison between Islamic water management and water privatisation

Water is a public good and Islam perceives it as such. However, after the emergence of the Dublin Principle in 1992, water is viewed as an economic good, thus it could be owned privately. This principle led private sectors to enter into the water management field and commercialise water resources. The main research question investigated is to find out whether there is any difference between the Islamic water management and current water privatization system. The objective of this paper is to find out and analyze if there is any difference between Islamic water management as it was implemented in the Prophet's era and the current water privatization system. The paper concludes that there are some differences between water management in Prophet's era and the current water privatization system. Unlike the Prophet's era, today water is perceived as economic good. Under water privatization system, water resource could be owned and treated privately and exclusively for profiteering purposes. The access of the poor to the water is restricted by their inability to pay. In pursuit of continuous and increasing profit, over extracting of water has endangered water sustainability. While the use of water in the Prophet's era was based on priority with domestic need fulfillment at the top level, under water privatisation the priority of water use is biased towards the sectors that are able to pay for it.


Tanggal Publikasi: 5 Agt 2012

Islamic Economics for the Needy: Prospect and Challenges in Islamic Microinsurance in Indonesia

Shariah-compliance could be a positive element towards the realization of the poverty alleviation in the developing economy. By this spirit, the number of Micro Islamic Financial Institutions has grown significantly. It proves the alignment between Islamic economics and the subsistence society. By February 2012, there are about 344 sharia cooperation and 5000 Islamic Micro Financial Institution spread all over Indonesia.

Other than needs for financial access, low income society also needs for insurance services. The poor face more potential risks compared to the wealthy, yet they are more vulnerable to the same risks for they don’t have enough resources to cover them.

As microinsurance until now is a relatively new concept within the microfinance industry only few MFIs offer insurance products. The first Islamic Microinsurance was established in 1997 in Lebanon (Erlbeck et.all, 2011). Later, other majority Muslim populated countries started to establish the Islamic microinsurance service providers around 2010; Indonesia, Malaysia, Sri Lanka, Bahrain and Pakistan (Patel, n.a.; ICMIF takaful, 2010). In Indonesia, there are now two existing providers and one other new comer yet to offer the Islamic microinsurance service.

This research will study the prospect and challenges for the Islamic microinsurance service in Indonesia. To achieve the goal, focus will be given to observing and exploring problems and challenges encountered in providing the service, and so the proper order of priorities and potential solutions could be given in order to broaden the untapped market segment. Thus, the significance of this research is to put effort on decreasing the gap between the big population of Muslim in Indonesia and the number of Islamic microinsurance service provider.

Both primary and secondary data are utilized to explore the problems, challenges, and alternatives of solution of providing Islamic microinsurance services. Some suggestions are made for the sustainability of the present findings. Row data will be gathered through depth interviews and questionnaires mainly containing 2 questions about the problem and potential solution in developing Islamic microinsurance in Indonesia. Interviewees included experts; some of them are managers in Islamic Microfinancial institutions, and some others are academician and researchers.

The ANP approach allows us to use quantitative and qualitative information; this makes this methodology more flexible. The method will contribute many advantages since this research counts on the experts’ perception for making estimations. The process of ANP comprises four major steps, which are: 1) Model construction and problem structuring, where the problems and challenges will be decomposed into a rational system like a network; 2) Pairwise comparisons matrices and priority vectors; 3) Supermatrix formation; and 4) Selection of best alternatives (Chung et al, 2006).

The remainder of this research will be structured as follows: Section two will discuss the theories underpinning the study. Section three will make an overview of Islamic microfinance with brief discussion on the profile of the Islamic microinsurance providers in Indonesia. Section four will discusses the methodology used for the study while section five will present the findings. Section six will highlight the limitation of the study while section seven will conclude.


Tanggal Publikasi: 1 Des 2022

Covid-19 And Recovery Proposals From Islamic Philanthropy Studies: A Bibliometric Analysis

Covid 19 has disrupted the global economic steadiness. Countries worldwide are now struggling to survive and to recover from the pandemic. Among lesson learned from the crisis is that the economy needs more help from philanthropic sectors. Islam has various altruistic mode of economic support. Research on Islamic philanthropy has also been performed from various aspects and methods. This study analyses research conducted during Covid-19, especially related to Islamic Philanthropy. Google Scholar Indexed articles are analysed to achieve the objective of the study. Systematic literature review, bibliometric analysis, and Atlas.ti word cloud are also employed to answer the research questions. The results showed that there are various proposals offered by authors. Waqf models combined with Islamic commercial contracts are the most proposed scheme offered to assist the economic recovery during and post-Covid 19. Keywords: Covid 19, Islamic Philanthropy, Recovery Proposals


Tanggal Publikasi: 1 Des 2021

The Impact of COVID-19 to Millennials' Consumption Behaviour and Halal Preference: Does Religiosity Matter?

COVID-19 and the threat of economic crisis may change consumption behaviour and halal preference. Millennials in the surrounding cities of the capital in Indonesia currently contributes up to 28 percent from the total population. This study aims to analyse the influence of COVID-19 pandemic to the consumer behaviour and halal preference of the Millennials group in Jakarta, Bogor, Depok, Tangerang, and Bekasi. Theory of Planned Behaviour is modified and implemented in preparing the frameworks of the dependent-independent variables. Using partial least square method, 316 Muslim Millennial respondents from Jakarta and the surrounding cities as areas which reported first cases of COVID-19 in Indonesia. The result shows that crisis magnitude, fear of missing out, and social media have significant influence on consumer behaviour. Religiosity is, however also found to moderate the effect of crisis magnitude to consumer behaviour. On the other side, halal preference is found to be influenced only by religiosity.


Tanggal Publikasi: 2 Des 2022

Islamic Economic Institutions in Indonesia: Are they Successful in Achieving the Maqasad-al-Shari'ah

Research on the Implementation of Islamic Economics in Indonesia as a Form of the Pancasila Economic System aims to find the rationale for its application within the framework of the Pancasila economic system. Islamic economic (Shari’ah Economic) values that are universal in nature which have dimensions of noble values in an effort to achieve economic prosperity are also an inseparable part of the Pancasila economic system. This chapter will analyze the implementation of Islamic Economics in Indonesia as a Form of the Pancasila Economic System using the normative legal research method. Economic sources literally come from the provisions of Islamic law, namely, the Qur’an, hadith, and Ijma. Economic activities in Islam form a part of worship, and muamalat has a divine dimension (vertical) as well as relationships with fellow human beings (horizontal relationships). This is different from other economic systems such as the system of Capitalism, Socialism, and the Welfare State whose studies are more the result of human thought and not divine issues. Pancasila has characteristics that were formulated by the founders of the Republic of Indonesia as a crystallization of the noble values that live in Indonesian society. The values contained in the precepts of Pancasila include Divinity, Humanity, Unity, Deliberation, and Social Justice. The first and fifth precepts of Pancasila are closest to the values related to the principles in Islamic economics.


Tanggal Publikasi: 30 Jan 2023

Sertifikasi Halal di Indonesia: Dari Voluntary menjadi Mandatory

Although Indonesia is the country with the largest Muslim population in the world, the halal industry faces several risks related to Shariah compliance. Following the enactment of Halal Assurance Law No. 33 of 2014, halal certification has become mandatory in Indonesia. Before, halal certificate was voluntary. The objective of this study is to discuss on the development of halal governance in Indonesia covering Halal Act, related government regulations and decrees from Ministries related to halal assurance and food security. In summary, the changes in halal governance in Indonesia from time to time is to support the halal assurance in the country. Therefore, it has to include all producers, including small and micro businesses.