Dr. Afif Zaerofi
Pusat Studi Fintech Syariah
Biografi
Peneliti LPPM Tazkia
29
Penelitian
0
Pengabdian Masyarakat
Penelitian
Tanggal Publikasi: 22 Nov 2024
How Perceived Value Mediates Muslim Consumer Loyalty to Halal Cosmetics: An Analysis of Labelling, Price, and Quality
Introduction: Community productivity is critical in maintainingquality of life to avoid disasters. The use of digital technology in the economic aspect has also provided opportunities for people far from the market to earn income to meet their living needs.Objective: This quantitative study aimed to explore the impact of halal labeling, price, and product quality on consumer loyalty toward Indonesian skincare products among Muslim consumers in the Jabodetabek area. Specifically, it examines the mediating role of perceived value in these relationships.Method: Primary data were collected through a questionnaire distributed to 115 Muslim respondents who used Indonesian skincare products from Jabodetabek. The study employed random sampling was used for the participant selection. For data analysis, Structural Equation Modeling (SEM) using Partial Least Squares (PLS) was used to assess both the direct and indirect effects of the variables.Result: This finding revealed that labeling and price do not directly affect consumer loyalty. At the same time,product quality and perceived value do, with the latter being positively influenced by price and product quality. The study also concludes that perceived value is a crucialdriver of consumer loyalty, emphasizing that companies should focus on enhancing product quality and perceived value to strengthen consumer loyalty while recognizing that halal labeling, although important in principle, does not directly impactconsumer loyalty or perceived value. Implication:The findings suggest thatproduct quality and perceived value are critical drivers of consumer loyalty for skincare products targeting Muslim consumers in Jabodetabeky. Halal labeling, while necessaryin principle, does not directly influence loyalty or perceived value. Companies should prioritize enhancing product quality and delivering perceived value to strengthen consumer loyaltywhileconsidering competitive pricing strategies that enhance perceived value
Penelitian
Tanggal Publikasi: 17 Okt 2024
Pengaruh Kompetensi Staf, Proses, dan Bukti Fisik Terhadap Loyalitas Pelanggan Melalui Kepuasan Sebagai Variabel Mediasi
The purpose of this reseach is to find out whether people, processes, and physical evidence have an effect on customer loyalty through customer satisfaction as mediating variable. This research uses descriptive quantitative method. The population of this research is the customers of Puncak Mas Boutique Syariah Hotel West Java. The sampling technique used was non-probability sampling, with the Convenience Sampling method and distributing questionnaires directly to 100 respondents. To analyze the data, Partial Least Squares – Structural Equation Modeling (PLS-SEM) analysis was used using the SmartPLS 3 application. This study found that the process and physical evidence directly affect customer satisfaction and indirectly affect customer loyalty through customer satisfaction. However, the people variable did not affect both customer satisfaction and loyalty.
Penelitian
Tanggal Publikasi: 11 Okt 2024
The Impact of Ambiet Factors on Consumer Purchase Decisions
The rise of globalization and the increasing dominance of information technology have
transformed the paradigm for business success. Infrastructure is no longer the sole foundation
for entrepreneurs. Instead, the economic landscape now places greater emphasis on intangible
assets such as intellectual capital. This includes elements like market perception, interpersonal
relationships, company ethos, brand reputation, patents, trustworthiness, strategic vision, and
specialized expertise. In this evolving economic environment, these intangible factors play a
pivotal role in determining the competitiveness and prosperity of businesses. This research uses
quantitative research methods and approaches. Data is collected through random sample
distribution of questionnaires to respondents. The respondents of this study are offline store KKV
visitors. In this study, ambient temperature are predictors that have significant correlations and
influence, contributing to 43.8 percent of variance in customers purchase decisions.
Penelitian
Tanggal Publikasi: 11 Okt 2024
Pengaruh Kemampuan Digital dan Kualitas Layanan Elektronik Terhadap Minat Beli Melalui E-Commerce
Currently, the world is experiencing rapid changes with the advent of the Fourth
Industrial Revolution. Digital technology is rapidly developing worldwide, including in Indonesia.
Technological advancements have permeated all human activities, including the business world,
through innovations in electronic commerce, commonly known as e-commerce. This research
uses descriptive quantitative research methods and approaches. The study employs Partial Least
Squares-SEM as a tool to analyze data obtained from distributed questionnaires. Data was
collected through random sampling distribution of questionnaires to respondents, specifically
students in Bogor who have shopped on e-commerce platforms. The results of this study indicate
that the variable of digital capability has a positive and significant effect on purchase intention,
as evidenced by an Original Sample value of 0.152 and a P-value of 0.027 < 0.05. Additionally, the
quality of electronic services has a positive and significant effect on purchase intention, as seen
from an Original Sample value of 0.640 and a P-value of 0.000 < 0.05.
Penelitian
Tanggal Publikasi: 28 Sep 2024
Preferensi Masyarakat Dalam Membayar Zakat Melalui Badan Amil Zakat Nasional (BAZNAS) Kabupaten Tasikmalaya
His research aims to achieve the following objectives: 1) to understand the preferences of the community in paying zakat through Baznas Kab. Tasikmalaya, 2) to comprehend the communication between Baznas Kab. Tasikmalaya and the community, 3) to ascertain the reputation of Baznas in the eyes of the community, 4) to identify the services provided by Baznas to the community, and 5) to determine the community's interest in paying zakat through Baznas Kab. Tasikmalaya. This research employs a descriptive quantitative approach with the analysis techniques of Kaiser Meyer Olkin (KMO) and Measure of Sampling Adequacy (MSA), along with mean calculations. Convenience Sampling Technique is utilized in this study, with a total of 100 respondents residing in Kab. Tasikmalaya. The findings of this research are as follows 1). The community's preferences in paying zakat, in descending order, are influenced by social factors, payment methods, environmental influence, and accessibility, 2). The communication between Baznas Kab. Tasikmalaya and the community is effectively established, with indicators such as community trust, institutional closeness, sympathy, credibility, capability, and clarity. Credibility stands out as the highest indicator, 3). The reputation of Baznas Kab. Tasikmalaya falls into the "good" category based on indicators such as credibility, reliability, and responsibility. The responsibility indicator is the highest, 4). The services provided by Baznas Kab. Tasikmalaya are considered relatively good, with politeness being the highest indicator in service formation, 5). The interest in paying zakat among respondents, based on motivation and social motives, is generally high. However, when it comes to paying zakat through Baznas Kab. Tasikmalaya, the average response falls into the category of uncertainty
Penelitian
Tanggal Publikasi: 28 Sep 2024
Pengaruh Label Halal, Online Promotion dan Online Customer Review terhadap Keputusan Pembelian
Penelitian ini bertujuan untuk menganalisis pengaruh Label Halal, OnlinePromotion, dan Online Customer Reviewterhadap Keputusan Pembelian secara online. Penelitian ini menggunakan pendekatan deskriptif kuantitatif. Populasi penelitian ini adalah pelanggan Mie Instan Lemonilo diwilayah Jakarta, Bogor, Depok, Tangerang, Bekasi (Jabodetabek), dengan sejumlah 350 pelanggan sebagai responden. Teknik pengambilan sampel yaitupurposive sampling. Menganalisis data, digunakan partial least squares structural equation modeling (PLS-SEM). Hasil penelitian ini menunjukan bahwa seluruh variabelberpengaruh positif terhadap keputusan pembelian secara online. Penelitian ini juga menemukan Online Promotionmenjadi variabelterkuat. Diharapkan mie instan Lemonilo tetap meningkatkan kualitas dan kuantitas promo.1Penulis korespondensi
Penelitian
Tanggal Publikasi: 7 Agt 2024
The Determinants of Millennial Interest in Investing on Sharia Securities Crowdfunding Platforms In Indonesia
This research aims to analyze the influence of attitude variables, subjective norms, and perceived behavioral control on interest upon investing in SCF sharia as well as the influence of the variables of Islamic financial literacy, religiosity, risk and return on attitudes towards investing among the millennial generation in SCF Syariah. The research employed a quantitative approach utilizing the Structural Equation Model Partial Least Square (SEM-PLS) with primary data gathered through purposive sampling. The technique was conducted by an online method on 152 individuals from the millennial generation. Not all TPB factors significantly influence the interest to invest in Sharia Securities Crowdfunding. Attitude and Behavior Control Perception have a positive impact on the interest to invest in Sharia SCF. Subjective Norm does not have an impact on the interest to invest in Sharia SCF. Sharia financial literacy does not significantly affect attitude. Religiosity significantly affects attitude. Risk and return significantly affect attitude.
Penelitian
Tanggal Publikasi: 24 Jun 2024
The Influence Of Brand Image, Brand Satisfaction And Brand Trust On
H&M Customer Brand Loyalty In The Jabodetabek Area
Fast fashion is a phenomenon in the clothing industry that offers the
latest fashion trends at low prices and fast production times. one of the
famous brands is H&M. In Indonesia, H&M has spread to 19 cities in the
last 8 years.This study aims to analyze the effect of brand image brand
satisfaction brand trust on H&M customer brand loyalty in the
Jabodetabek area. Data collection was carried out by distributing online
questionnaires via G-form. Multiple linear regression methods are used
as data processing methods. The results of this study partially the
Brand Image variable has no significant effect on brand loyalty, and the
Brand Satisfaction variable, and Brand Trust have a significant positive
effect on Brand Loyalty. Simultaneously all dependent variables affect
the Brand Loyalty variable. In this study, all independent variables can
influence the dependent variable by 58%.
Penelitian
Tanggal Publikasi: 24 Jun 2024
The Influence Of Brand Awareness, Brand Image, And Brand Trust On The Decision To Purchase HP Laptops In The Jabodetabek
Community
The personal computer industry, especially in the classification of
laptop, is one of the largest industries in Indonesia, which has massive
sales. In this sector, products from several global-scale computer
companies have long been the choice of Indonesian consumers,
including HP as its one of leading brand for laptop. This aim to analyze
the effect of brand awarness, brand image, brand trust on HP laptop
purchasing decisions in Jabodetabek who use HP Laptop. The
population in this study were 100 then the whole was taken to be
sampled who use HP laptop. Methods of data analysis using the
validity and reliability of the questionnaire, multiple regression analysis.
The results of this study indicate that the brand awarness, brand image
and brand trust variables simultaneously and partially have a significant
effect on purchasing decisions (a survey of HP laptop users specifically
for the Jabodetabek area). The coefficient of determination is 0.772
which indicates that the ability of the independent variables to predict
the dependent variable is 77%. 23% is influenced by other factors not
examined by the author
Penelitian
Tanggal Publikasi: 27 Jun 2024
The Influence of Service Attributes on Customer Intention to Revisit Sharia Hotel with Halal Awareness as a Moderating Variable
Purpose – This research aims to analyze the effect of service attributes, including halal food and beverages, sharia-compliant hotel facilities, sharia-compliant hotel operations, and Sharia-compliant hotel design, to revisit Sharia hotels in Jakarta, Bogor, Depok, Bekasi (Jabodetabek) areas with halal awareness as a moderating variable.
Methodology – The data utilized consisted of 150 respondents who are Muslim consumers who have previously stayed and revisited Sharia hotels in the Jabodetabek area. Sampling technique used was purposive sampling. The data were analyzed using structural equation modeling (SEM) and processed through partial least squares (PLS) analysis.
Findings – This research found that Sharia-compliant hotel operations and design significantly and positively influence consumers' intention to revisit Sharia hotels in Jabodetabek. However, halal food and beverages, as well as Sharia-compliant hotel facilities, ddid not have a significant impact on repeat visits. Halal awareness, as a moderating variable, has not been able to strengthen the influence of Sharia hotel service attributes on repeat visits
Penelitian
Tanggal Publikasi: 1 Okt 2023
Analysis of The Factors That Influence The Perceptions of Culinary Business Owners Regarding Intention to Register For Halal Certificates
Indonesia Law No. 33 of 2014 concerning Halal Assurance requires that by 2019 halal certification should be effectively implemented for food and beverage products, as well as service products related to both. Out of the 1.6 million micro, small, and medium enterprises (MSMEs), only 10 percent have been halal certified. This study aims to analyze the factors that influence the perceptions of culinary business owners regarding intention to register for halal certificates. Theory of Planned Behavior will be modified and implemented in preparing the frameworks of the dependent-independent variables. Using partial least square method, 200 sample of culinary producers -owners and managers- in Bogor were studied. Intention of producers is found to be significantly influenced by trust. Trust is also found to be sensitive to functional factor and subjective norm. Trust is also found to be determining attitude, together with functional factor and perceived behavioral norms. Trust is also significant in mediating the effect of perceived behavioral norms to intention, and also in mediating the effect of subjective norm to intention.The population of this study is the MSMEs culinary producers in Great Bogor Area, West Java, Indonesia. Only the respective owners and managers of the responding businesses were the main respondent. Similar research should be done for other types of halal product in order to generalize the results.This research modify TPB in setting the framework of determinants for halal certification intention. Variables added to the original TPB framework are trust and functional factor.This result concludes that trust is crucial in the effort to increase the number of halal certified products in Bogor. The halal certification authorities would have basis to review their policies, procedures, and technical guidelines for halal certification process. This study could be extended in terms of object and other potential determinant variables. Literatures related to halal certification has limited exposure to producers’ motivation for halal certification
Penelitian
Tanggal Publikasi: 22 Apr 2024
PENGARUH PROMOSI PENJUALAN, KUALITAS WEBSITE, DAN POSITIVE EMOTION TERHADAP IMPULSIVE BUYING PERSPEKTIF EKONOMI ISLAM
This study was aimed at analyzing the effect of Sale promotion, website quality, and positive emotion on impulsive buying among Shopee application users. The population in this study were users of the shopee application in Bogor. The purposive sampling technique was used in this study with a total of 150 respondents. The obtained data ware analyzed using the multiple linear regression analysis technique through SPSS software. This study evidenced that 1). Sales promotion negatively affects impulse buying. 2). Website quality positively affects impulse buying. 3). positive emotion positively affects impulse buying. 4). Sales promotion, website quality and positive emotion have a simultaneously affect on impulsive buying on Shopee application users.
Penelitian
Tanggal Publikasi: 31 Mar 2024
Pengaruh Ekuitas Merek Dan Citra Merek Terhadap Minat Beli dalam Perspektif Pemasaran Islam
This study aims to analyze the influence of brand equity and brand image on consumer purchase intention in the context of Islamic marketing, with halal awareness as a moderating variable. The research focuses on a case study of the "Kopi Kenangan" bubble tea brand in Kendari City. The research employs an explanatory approach with a quantitative methodology. This study aims to analyze the influence of brand equity and brand image on consumer purchase intention in the context of Islamic marketing, with halal awareness as a moderating variable. The research focuses on a case study of the "Kopi Kenangan" bubble tea brand in Kendari City. The research employs an explanatory approach with a quantitative methodology. Data were collected through a questionnaire distributed via Google Form using a Likert scale, and the sample was obtained using purposive sampling technique, and analyzed using Structural Equation Model Partial Least Square (SEM-PLS). The results of the study show a positive influence between brand equity and brand image on consumer purchase intention. Halal awareness plays a role as a moderating variable that strengthens the relationship between brand equity and purchase intention but does not moderate the relationship between brand image and purchase intention. These findings are expected to provide additional insights into the factors influencing consumer behavior in the context of Islamic marketing, especially in the case of Kopi Kenangan bubble tea in Kendari City.
Penelitian
Tanggal Publikasi: 31 Mar 2024
Peran Asuransi Syariah dalam Membangun Rantai Nilai Halal
This study aims to analyze whether Islamic insurance can influence Halal Value Chain planning in Indonesia. This study combines qualitative methods and descriptive statistics by interviewing 10 practitioners and academics regarding how Islamic insurance can build a halal value chain. Then the results of the interview will be processed using the NVivo-12 software. According to the findings, practically every halal value chain cluster, including those in the food and beverage industry, halal tourism, fashion, cosmetics, and leisure media, needs sharia insurance to grow. This is so that, in the event of an unfathomable loss, Sharia insurance can ensure the continuation of Sharia-based businesses. To expand Indonesia's halal business internationally, a Sharia insurance development strategy must be created. The Penta Helix collaboration, which links academia, government, communities, business people, and the media, is one of these initiatives.
Penelitian
Tanggal Publikasi: 26 Mar 2024
The Influence of Marketing Mix on Purchasing Decisions On E-Commerce Live Streaming Platforms
This study aims to examine the influence of marketing mix (product, price,
promotion, people, and process on purchasing decisions on E-commerce Live
streaming platforms such as Shopee Live and Tiktok Live. The population of
this study is consumers in Indonesia who have shopped through Live
streaming commerce. The type of research used is quantitative research. Data
analysis techniques using Structural Equation Modeling (SEM) and data
processing using Partial Least Square (PLS) analysis with Smart PLS 3.2.9
applications. The research sample was 252 respondents, data were obtained
using questionnaires with a Likert scale of 1-6. The results showed that price,
promotion and people had a positive and significant effect on purchasing
decisions. While products and processes do not have a significant effect on
purchasing decisions in live streaming commerce.