
Dr. Afif Zaerofi
Pusat Studi Fintech Syariah
Biografi
Peneliti LPPM Tazkia
11
Penelitian
0
Pengabdian Masyarakat
Penelitian
Tanggal Publikasi: 17 Feb 2023
The Analysis of Small Medium Enterprise’s Sukuk Investment Intention Through Financial Technology Securities Crowdfunding
The study is aimed at examining the determinants of retail investor to invest in small medium enterprise’s (SME) sukuk through Fintech Securities Crowdfunding (SCF) using the extended theory of planned behaviour (TPB). The cluster random sampling was applied and survey was conducted by distributing online questionairre to retail investors who already invested through SCF in Indonesia officially licensed by the OJK (Authority of Financial Services). The data of 218 respondent were analysed using SmartPLS 3.2.9. The result suggested that attitude, subjective norm and perceived behaviour control were statistically found significant to intention to invest in SME’s sukuk. The result also showed that other variables observed, knowledge, religious factor and risk & return have positively significant impact on attitude toward SME’s sukuk
Penelitian
Tanggal Publikasi: 1 Jun 2020
Chronological Analysis of Brand Trust: A Construct Proposition
The purpose of this study is two-fold: 1) to identify the conceptual development of brand trust and 2) to propose the construct of brand trust. To help with this issue, more than twenty papers discussing the concepts of brand trust are selected and examined. The papers are chronologically analysed according to decades. A descriptive qualitative approach is used in this research. Through literature investigation it is found that although sources have various conceptualisations, they refer to the same or a similar feelings: confidence, belief, reliability, and security. However, further analysis suggests the conceptualisation of brand trust has been evolving chronologically and can be categorised into three phases: before 1990, between 1991 and 2010, and after 2011. This study contributes to the conceptualisation of brand trust through a historical (chronological) approach. It is evidence that a constructed conceptualisation of brand trust is a time-specific reflection
Penelitian
Tanggal Publikasi: 1 Des 2021
THE IMPACT OF VIRAL MARKETING ON CONSUMER’S TRUST AND PURCHASING DECISION
This study is aimed at determining the effect implementation of viral marketing on consumer’s trust through Instagram and their impact on consumer’s trust and purchasing decision by consumers in buying halal food. This study uses quantitative approach and survey method. Population of this study was 1.653 students of IAI Tazkia Bogor with 175 students who have an account and have made purchasing through Instagram as samples. To analyze the data, path analysis is used with the help of SPSS 16.00 for windows program. The result of this study suggests that viral marketing has positive and significant impact on both internal and external consumer’s trust. Interestingly, viral marketing, internal and external consumer’s trust simultaneously also have a significat impact on purchasing decision.
Penelitian
Tanggal Publikasi: 1 Jan 2022
ISLAMIC CONSUMER BEHAVIOR: A BIBLIOMETRIC APPROACH
This study investigates the characteristics of Islamic Consumer Behavior (ICB) articles published in the Scopus-indexed journals between the years 2001 and 2020. The data was collected from Scopus-indexed and Conference articles between the years 2001 and 2020. To obtain the data, publish and perish application was employed. The articles were filtered by using the keyword “Islamic Consumer Behavior”. This study was descriptive and quantitative in nature and used the bibliometric approach. To analyze the data, the VOSviewer software was employed. During 20 years, 142 articles on Islamic consumer behavior were published. The number of publications fluctuated; it increased significantly in 2012, decreased from 10 to 30% between 2013 and 2018 but almost doubled in 2019 and 2020. Based on co-occurrence analysis of 47 keywords in 142 publications, it is evident that there are 5 clusters with the keywords; 1). product, 2). religiosity, 3). model, 4). intention, and 5). value as the most frequent keywords in each cluster. It is also found that between the years 2016 and 2018, there was a shift in the topics from theory and model in 2016, customer relationship in 2017, and loyalty and halal product in 2018. Journal of Islamic Marketing was found to be the dominant publisher on Islamic consumer behaviors with 56 articles Amin was the most productive and impactful author.
Penelitian
Tanggal Publikasi: 5 Mar 2023
Trust and Purchase Intention Model of Muslim Z-Generation Consumers on E-Commerces (B2C) in Indonesia
Indonesia is one of the countries with the highest number of online buyers. One of the potential target markets of e-commerce (B2C) is Z generation, a group of young people who spend most of their time accessing information from websites, including e-commerce. This study aimed to find out the effect of trust and purchasing intention model in the context of online shopping. This study used Structural Equating Modeling (SEM) approach. The sampling technique employed was convenience random sampling with a total of 300 respondents. This study found that perceived trust significantly impacts on purchase intention. Interestingly, perceived risk have negative effect on perceived trust while other variables, namely, product description, perceived site quality, enduring and sitational involvement have a positively effect on perceived trust
Penelitian
Tanggal Publikasi: 14 Okt 2022
THE IMPACT OF SHARIA COMPLIANCE AND SERVICE QUALITY ON CUSTOMER LOYALTY WITH RELIGIOSITY AS A MEDIATING VARIABLE
The objective of this research is aimed at analyzing the impact of sharia compliance and service quality on the loyalty of Islamic bank customers in Bogor regency with religiosity as mediating variable. This study is quantitative in nature. By using stratified random sampling, there are 277 respondents as the research sample. Structural Equation Modeling (SEM) is approached to analize the data. The results of this research find that sharia compliance and religiosity partially impact on the loyalty but interestingly service quality has no significat influence on it. Furthermore, it is found that religiosity significantly mediates the influence of sharia compliance on the loyalty but does not mediate the impact of service quality on the customer loyalty.
Penelitian
Tanggal Publikasi: 24 Jan 2023
PENGARUH CELEBRITY ENDORSEMENT DAN IKLAN ISTAGRAM TERHADAP MINAT PEMBELIAN
Penelitian ini bertujuan untuk mengetahui pengaruh celebrity endorsement dan iklan istagram terhadap minat pembelian. Penelitian ini menggunakan pendekatan kuantitatif. Teknik pengambilan sampel menggunakan
purposive sampling dengan menyebarkan kuesioner kepada 100 pengguna istagram. Data dianalisis dengan regresi linear berganda. Penelitian ini menemukan celebrity endorsement dan iklan istagram berpengaruh positif signifikan terhadap minat pembelian baik secara parsial maupun simultan
Penelitian
Tanggal Publikasi: 24 Jan 2023
Policy of Sharia Bank Indonesia Based on Vector Autoregressive Model.
There are two shocking conditions in Sharia Bank Indonesia during 2020-2021. The first is the impact of COVID-19, which responded by the implementation of National Economic Stimulus as Countercyclical Policy, and second is a merger of state-owned Sharia Commercial Banks into one Bank. The study aims to elaborate the Bank's performance post implementing those policies using Vector Autoregressive (VAR) model. The variables obtained have been treated as endogenous variables consisting of ROA, NPF, Operations Expenses/Operation Income - BOPO, FDR, NOM, ratio of Fixed Yield Portfolios to Floating Yield Portfolios, and the changing of policy with data period June 2014 to February 2021. The result shows that based on Impulse Response, Variance decomposition, and Granger Causality, the shock in policy will be responded to by Sharia Banking performance in a short time (not more than four months) except for variable Fixed Yield Portfolios to Floating Yield Portfolios. The variable Fixed Yield Portfolios to Floating Yield Portfolios has a relationship (Granger Causality) to NOM, Operational Cost/ Operational Income, ROA, and Policy
Penelitian
Tanggal Publikasi: 6 Jan 2023
IMPLEMENTATION MODEL OF QARD AL HASAN FOR INDONESIAN ISLAMIC BANKING
It is challenging for Islamic banking as a business institution to provide qard al hassan. In this paper, we proposed qard al hassan platform (QHP) as the model which can be implemented for Islamic banking. QHP can use an internet base where the synergy of public to give fund through social crowdfunding and the capability of bank to provide good corporate governance in managing fund and assessment qard al hassan as financing in productive sector. Since there is no fee of qard al hassan to finance operational cost, there are 3 sources will be proposed. First is money from fee for Amil Zakat, second is profit of some portions of collection fund investment, and third is a profit of investment of the upfront payment of qard al hassan. Methodology to calculate upfront payment refer to Mesbah Point. Regarding minimizing and controlling the default rate, the bank should focus on the right target market of borrower and low risk industry sectors. Implementing QHP model can reduce poverty and achieve sustainable growth in society while at the same time creating the fairness of wealth distributing. The needy and the poor can participate in production and create its own wealth. However, the implementation of QHP could not be implemented without adjustment in regulation and set up infrastructure. Regulators need to give bank permission to collect zakat, sadaqah, cash waqf from public and as wakil of funder to execute QHP and together with banking industry to set up the infrastructures.
Penelitian
Tanggal Publikasi: 22 Des 2022
IMPLEMENTATION MODEL OF QARD AL HASAN FOR INDONESIAN ISLAMIC BANKING
It is challenging for Islamic banking as a business institution to provide qard al hassan. In this paper, we proposed qard al hassan platform (QHP) as the model which can be implemented for Islamic banking. QHP can use an internet base where the synergy of public to give fund through social crowdfunding and the capability of bank to provide good corporate governance in managing fund and assessment qard al hassan as financing in productive sector. Since there is no fee of qard al hassan to finance operational cost, there are 3 sources will be proposed. First is money from fee for Amil Zakat, second is profit of some portions of collection fund investment, and third is a profit of investment of the upfront payment of qard al hassan. Methodology to calculate upfront payment refer to Mesbah Point. Regarding minimizing and controlling the default rate, the bank should focus on the right target market of borrower and low risk industry sectors. Implementing QHP model can reduce poverty and achieve sustainable growth in society while at the same time creating the fairness of wealth distributing. The needy and the poor can participate in production and create its own wealth. However, the implementation of QHP could not be implemented without adjustment in regulation and set up infrastructure. Regulators need to give bank permission to collect zakat, sadaqah, cash waqf from public and as wakil of funder to execute QHP and together with banking industry to set up the infrastructures.
Penelitian
Tanggal Publikasi: 22 Des 2022
The Service Performance and Customer Satisfaction Model in Islamic Banking
The purpose of this study is twofold; 1). to find the measurement scale of service performance and 2). to examine the impact of service performance dimensions on customer satisfaction in Indonesian Islamic banking context. This study employs survey method with cluster sampling technique. Self-administered questionnaire, with 408 Islamic commercial bank customers as respondents, is used to collect the data/information. Confirmatory Factor Analysis (CFA) is adopted to test the dimensionality of service performance and customer satisfaction. Structural Equation Modeling (SEM) approach is employed to examine the impact of service performance dimensions on customer satisfaction. Results reveal 5 dimensions; physical, interactions, process, technology quality and sharia-compliance reflect service performance measurement scale. It is evidence that 3 dimensions; physical, process and sharia significantly impact on customer satisfaction. Interestingly, another 2 dimensions; interaction and technology do not significantly impact on customer satisfaction