This study examined the factors that influence the intention to buy food labeled halal among Muslim consumers in Indonesia using mixed methods, this research used qualitative analysis by identifying trending topics related to 2.665 conversations on halal labels on Twitter in Indonesia using Drone Emprit Academic (DEA) and NVivo 12 Plus to uncover the underlying perception. A quantitative hypothesis was then developed based on the qualitative investigation and the adoption literature. Survey data was collected from 407 Muslim consumers in Indonesia using SEM-PLS. The results showed that the variables halal labeled food intention, halal labeled food safety, and halal labeled food knowledge showed a significant and positive influence on the intention to buy halal labeled food and repeat purchases of halal labeled food. This shows increasing consumer awareness about product halalness, health, and perceived value, which in turn encourages consumer interest to buy food products labeled halal.