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Decoding Preferences: Unraveling Factors Influencing the Selection of Islamic Banking in the Minas District Community

Jurnal nasional terakreditasi

Index Akreditasi Jurnal: Sinta 3-4

Tanggal Publikasi: 25 Mei 2024

Abstrak

Despite economic growth in the Minas district, the development of Islamic banks remains under-researched, making it an interesting topic for investigation.This study aims to assess the impact of knowledge, religiosity, and community attitudes on savings interest in Islamic banks. The variables considered are knowledge (X1), religiosity (X2), attitude (X3), and savings interest rate (Y). Using a quantitative descriptive approach with Struc-turalEquationModellingPartialLeastSquares(SEMPLS),we collected primary data from questionnaires targeting individuals aged 15 years and above in Minas District, Siak Regency, Riau Province. The results show that knowledge and religiosity have a positive and significant influence on Islamic banks, while attitude shows no significant influence. ThesefindingsprovidecrucialinsightsintothedeterminantsofIslamic banking services at the local level.They suggest that Islamic banks and stakeholders should develop more effective marketing and educational strategies to improve community knowledge,religiosity,and attitudes towards Shariah finance.Ultimately,this will promote interest in saving, especially in the Minas district.

Keyword

Islamic Bank, Knowledge, Religiosity, Interest, Attitude

Sitasi

Kamsana, S. A. Priantina, A. (2024). Decoding Preferences: Unraveling Factors Influencing the Selection of Islamic Banking in the Minas District Community. Journal of Islamic Civilization, 5(2), 208–221. Retrieved from https://journal2.unusa.ac.id/index.php/JIC/article/view/5719

Link Publikasi
https://journal2.unusa.ac.id/index.php/JIC/article/view/5719/2401