LPPM TAZKIA - Development of Marketing Strategy for Waqf Benefits from Takaful and Sharia Insurance Investments in Indonesia (A Case Study of PT Allianz Life Syariah)

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Development of Marketing Strategy for Waqf Benefits from Takaful and Sharia Insurance Investments in Indonesia (A Case Study of PT Allianz Life Syariah)

Penelitian

Development of Marketing Strategy for Waqf Benefits from Takaful and Sharia Insurance Investments in Indonesia (A Case Study of PT Allianz Life Syariah)

Prof. Dr. Achmad Firdaus, M.Si., AIIS

Sinta 4

Index Akreditasi Jurnal: Sinta 3-4

Tanggal Publikasi: 26 Jul 2026

Abstrak

This study aims to identify internal and external factors that influence the success of marketing Islamic insurance policy waqf in Indonesia

Keyword

Policy Waqf, Sharia Insurance, Marketing Strategy, Brand Analysis

Link Publikasi

https://www.syariah.jurnalikhac.ac.id/index.php/majapahit/article/view/516