This study aims at Identifying the coconut shell charcoal briquette product specifications needed by the Saudi Arabian retail market are in accordance with the characteristics of the briquette products offered in Indonesia, identifying the potential demand for coconut shell charcoal briquettes in the retail market in Saudi Arabia. Also, analyzing the export procedure of Indonesian - Saudi Arabia coconut shell charcoal briquettes. The research method applied in this research uses a descriptive qualitative approach. According to Darmadi (2013), the research method is a scientific way to obtain data for specific uses. The scientific way means that research activities are based on scientific characteristics, namely rational, empirical, and systematic. The author observes the characteristics of briquettes in Saudi Arabia by identifying and interviewing retail and wholesale briquette sellers. The author found several core criteria that standardize briquette products favored by consumers in Saudi Arabia.The author conducts research on the character of briquette products in the Saudi Arabian market and provides advice to Indonesian briquette entrepreneurs to adjust their briquette product standards in order to enter the Saudi Arabian market, and suggests further research should focus on broader research areas in the Middle East.