Faktanya banyak WNI yang kuliah berdomisili di Arab Saudi belum mengetahui konsep dasar pemasaran digital terkini sehingga belum bisa memaksimalkan potensi usaha. kegiatan pelatihan Digital Marketing Export ini memiliki banyak tujuan Meningkatkan kemampuan pemasaran digital bagi para generasi muda,Menciptakan sumber daya manusia yang berkualitas, kreatif sebagai bekal dalam berwirausaha,membangun jejaring bisnis dan menciptakan eksportir muda. kegiatan ini diharapkan dapat menambah wawasan dalam memaksimalkan digital marketing untuk mengembangkan bisnis start-up. IAI Tazkia, kegiatan ini diharapkan dapat meningkatkan branding IAI Tazkia dalam keilmuan wirausaha dan digital marketing dengan nilai-nilai keislaman. Diharapkan juga kegiatan ini dapat mempererat kerjasama antara IAI Tazkia dan Persatuan Pelajar dan Mahasiswa Indonesia (PPMI) Arab Saudi dalam pengembangan potensi wirausaha berbasis digital. Dengan kerjasama ini juga diharapkan dapat mengenalkan IAI Tazkia secara luas kepada WNI Arab Saudi yang pada gilirannya dapat meningkatkan citra IAI Tazkia di Arab Saudi. pelaku usaha, kegiatan ini diharapkan dapat meningkatkan pemahaman para pelaku usaha mengenai langkah-langkah memulai dan mengembangkan bisnis dengan menggunakan prototype model bisnis dan marketing tools yang layak. sehingga dapat mewujudkan wirausahawan- wirausahawan dari generasi muda yang dapat memanfaatkan teknologi digital dengan baik.

The fact is that many Indonesian students who study at Al-Azhar do not know the latest basic concepts of entrepreneurship, so they cannot maximize their business potential. from this motivation, Improving entrepreneurship skills for the younger generation Creating quality, creative human resources as a provision for entrepreneurship; (iii) building business networks and creating youth entrepreneurs. For participants, this activity is expected to add insight in maximizing digital marketing to develop start-up businesses. For IAI Tazkia, For business actors, this activity is expected to increase understanding of business actors regarding the steps to starting and growing the business using prototype business models and appropriate marketing tools. so that it can create entrepreneurs from the younger generation who can make good use of digital technology.

With the development of technology, it is possible to establish communication with people among countries, with the aim to offer products and services to potential customers abroad. Shuttle trade business is mushrooming among millennials, this is motivated by the desire to take a vacation to a certain destination, so courier service open up opportunities to stay efficient on vacation by performing shuttle trade activity through Whatsapp Group or Instagram. The purpose of the research is to identify challenges and solutions in performing a cross-border shuttle trade business. This study applied action research method and qualitative approaches through in-depth online interview with 30 respondents consisted of travelers, requesters, and candidates of travelers and requesters occupied in Egypt and Indonesia. The result indicates that challenges of the shuttle trade are price competition, packing, platform, and custom clearance. A final solution given is that there must be a competitive price, safety packaging, special and legal platform to perform the shuttle trade activity that can give guarantee over the unexpected situation such as damaged goods, delayed arrival of goods, and goods has not arrived.

This research aims to determine the effect of the endorsement and product quality on online shopping interest on the cosmetic brand EMINA. By using a descriptive quantitative approach, the sampling technique used is random sampling by distributing questionnaires to 100 millennial generation women in Bogor. This study found the endorsement program and product quality have a positive and significant effect on online shopping interest.

Indonesian population of overweight bodies continues to grow, it is difficult to find clothing brands that provide plus sizes, especially Muslim clothing. The idea in this study is over size Muslim clothing that has comfortable materials and modern casual designs. This research was conducted by means of in-depth interviews with 30 respondents. After the solution test was carried out, the business model verification was obtained for two blocks, namely the customer segment with the results: Muslims, having a minimum clothing size of XL, college students, employees / workers, minimum income of IDR 3,000,000, Z generations, and online shopping. As for the value proposition, namely: plus size, comfortable materials, plain casual design, and strict quality control. This study applied the 9 Block Canvas Business Model method and focuses on the customer segment and value proposition.

This study aims at Identifying the coconut shell charcoal briquette product specifications needed by the Saudi Arabian retail market are in accordance with the characteristics of the briquette products offered in Indonesia, identifying the potential demand for coconut shell charcoal briquettes in the retail market in Saudi Arabia. Also, analyzing the export procedure of Indonesian - Saudi Arabia coconut shell charcoal briquettes. The research method applied in this research uses a descriptive qualitative approach. According to Darmadi (2013), the research method is a scientific way to obtain data for specific uses. The scientific way means that research activities are based on scientific characteristics, namely rational, empirical, and systematic. The author observes the characteristics of briquettes in Saudi Arabia by identifying and interviewing retail and wholesale briquette sellers. The author found several core criteria that standardize briquette products favored by consumers in Saudi Arabia.The author conducts research on the character of briquette products in the Saudi Arabian market and provides advice to Indonesian briquette entrepreneurs to adjust their briquette product standards in order to enter the Saudi Arabian market, and suggests further research should focus on broader research areas in the Middle East.