Indonesian population of overweight bodies continues to grow, it is difficult to find clothing brands that provide plus sizes, especially Muslim clothing. The idea in this study is over size Muslim clothing that has comfortable materials and modern casual designs. This research was conducted by means of in-depth interviews with 30 respondents. After the solution test was carried out, the business model verification was obtained for two blocks, namely the customer segment with the results: Muslims, having a minimum clothing size of XL, college students, employees / workers, minimum income of IDR 3,000,000, Z generations, and online shopping. As for the value proposition, namely: plus size, comfortable materials, plain casual design, and strict quality control. This study applied the 9 Block Canvas Business Model method and focuses on the customer segment and value proposition.