This study aims to analyze the influence of perceived ease of use, transaction speed, and transaction security on consumer satisfaction in using QRIS as a payment method in the Bogor City MSME sector. The research method used was a quantitative approach with data collection techniques through the distribution of questionnaires to 215 respondents who were selected using purposive sampling techniques. The data was analyzed using the SmartPLS Structural Equation Modeling (SEM) method. The results of the study show that ease of use and transaction security have a positive and significant effect on consumer satisfaction. Meanwhile, the relatively low transaction speed has a negative impact on consumer satisfaction. Transaction security is the most dominant variable in influencing consumer satisfaction. These findings indicate the importance of improving security, convenience, and speed in the QRIS digital payment system to support wider adoption among MSMEs. This research is expected to be a reference for the development of strategies to improve digital payment system services in Indonesia
Penelitian
Pengaruh Kemudahan Penggunaan, Kecepatan Transaksi, dan Keamanan Transaksi Terhadap Kepuasan Konsumen dalamMelakukan Pembayaran Menggunakan QRIS
Publikasi Terakreditasi Naisonal (Sinta 4)
Index Akreditasi Jurnal: Sinta 3-4
Tanggal Publikasi: 30 Jun 2025
Abstrak
Keyword
Ease of Use; Transaction Speed; Transaction Security; Consumer Satisfaction