This study aims to determine the influence of ease of use, consumer confidence, and
reviews on repurchase interest on the Shopee platform among Generation Z in the Jabodetabek
area. Titled "The Influence of Ease of Use, Consumer Confidence, and Reviews on Repurchase
Interest on the Shopee Platform: A Case Study on Gen Z in Jabodetabek," this research employs a
causal quantitative approach using the SEM-PLS analysis technique. The sampling method used
is purposive sampling, with data collected through an online questionnaire distributed via Google
Forms to 150 active Shopee users from Gen Z. The findings of this study are expected to provide
insights into the factors influencing repurchase decisions in e-commerce, particularly among
young consumers.
Penelitian
Pengaruh Kemudahan Penggunaan, Kepercayaan Konsumen dan Ulasan
Terhadap Minat Beli Ulang Platform Shopee: Studi Kasus pada Gen Z di
Jabodetabek
Publikasi Terakreditasi Naisonal (Sinta 4)
Index Akreditasi Jurnal: Sinta 3-4
Tanggal Publikasi: 10 Agt 2025
Abstrak
Keyword
Ease of Use, Consumer Confidence, Reviews, Repurchase Interest, Shopee, Generation Z, Jabodetabek, E-commerce.