Background – The high unemployment with the educational background of college graduates shows that the need for entrepreneurial attitudes and abilities to be taught. As one of the agendas of the Ministry of Education and Culture, education of character in the higher education can be collaborated with entrepreneurship education. The concept of entrepreneurship character education in the context of higher education is expected to be able to make students become entrepreneurs in the future

Purpose – This study aims to analyze how the role of universities in developing entrepreneurship character education.

Research methodology – This research is a qualitative-quantitative research using Analytic Network Process (ANP) as a analysis techniques. The respondents of this study consisted of 2 categories, namely academics totaling 5 respondens and entrepreneurship practitioners totaling 4 respondents.

Findings – The findings of this study are; first, the aspects that support the development of entrepreneurship education in higher education consist of three aspects: (a) the vision and mission of the campus that focuses on entrepreneurship, (b) Achievement policies and strategies in the context of entrepreneurial character education, and (c) Support of Campus Facilities and Infrastructure that support the entrepreneurial character education process. Second, the priority aspect of the role of universities in developing entrepreneurial character is the vision and mission of an entrepreneurship-based campus. The vision and mission of an entrepreneurship-based campus can be supported by a university strategic plan accompanied by sufficient funding and cost support. As a case analysis, this study compares several concepts of entrepreneurship character education in several campuses in Bogor.

Research limitations– This research focuses solely on the context of higher education in generally. Further research is needed, especially in the aspect of education, especially the entrepreneurship education curriculum that supports the vision and mission of an entrepreneurship-based campus.

Originality/Novelty is the uniqueness of the research. Research on entrepreneurship character education with a college context is still small. Research adds to the science of entrepreneurship education in higher education.