This study attemps to examine effects of Net Profit Margin, Debt to Equity Ratio, Return on Equity, and Earning per Share on the stock prices of the Consumer Goods Industry sector in the period 2015- 2019. The data used in this research are secondary data obtained from the company's financial statements in the consumer goods industry sector, amounting to 37 entities. Hypotheses testing are done using the F test to see its effect simultaneously and the t test which is intended to see the effect partially. By using multiple regression analysis, this study found that partially the net profit margin, return on equity, and earnings per share variables had a positive and significant effect on the company's stock price in the consumer goods sector. While the debt to equity ratio has no effect on the company's stock price on the Bursa Efek Indonesia (BEI). Simultaneously the net profit margin variable, debt to equity ratio, return on equity, and earnings per share have a significant effects on the stock prices of the consumer goods industry sector companies on the Bursa Efek Indonesia (BEI)