Dr. Nur Hendrasto, M.Si.
Manajemen Bisnis Syariah
Biografi
Peneliti LPPM Tazkia
16
Penelitian
2
Pengabdian Masyarakat
Penelitian
Tanggal Publikasi: 17 Okt 2024
Green Initiatives and Firm Value: The Moderating Effect of Environmental Performance
This study examined the impact of green initiatives on firm value and the moderating effect of environmental performance on the relationship between the variables. The proxies of green initiatives are green innovation, eco-efficiency, green accounting, and carbon emissions disclosure, while the indicators of firm value are market capitalisation, price-to-book value, price-earnings ratio, and dividend payout ratio. Environmental performance is measured by the Environmental Performance Rating Program issued by the Indonesian Ministry of Environment and Forestry. The data were gathered from listed companies on the Jakarta Islamic Index 70 (JII-70) and the IDX-80 index over the period 2019 to 2022. The final samples consist of 66 companies (or 172 firm-year observations). Using the Partial Least Squares Structural Equation Modeling (PLS-SEM), this study found green initiatives has a positive impact on firm value when tested using the total sample as well as a separate sample of each index. However, no empirical evidence was found that environmental performance enhances the positive impact of green initiatives on firm value. The regulators should incorporate environmental performance alongside financial fundamentals into the selection process of the Jakarta Islamic index.
Penelitian
Tanggal Publikasi: 2 Feb 2025
OPTIMALISASI UMKM MELALUI DIGITAL MARKETING DAN KEUANGAN: STUDI DI DESA TEGALWARU, BOGOR
Pengabdian di Desa Tegalwaru, Bogor, bertujuan untuk meningkatkan
pemahaman pelaku UMKM melalui pelatihan digital marketing dan
pengelolaan keuangan. Hasil menunjukkan peningkatan signifikan
pada sesi 1, dengan UMKM Craft dan UMKM Busana mencatat
kenaikan pemahaman sebesar 13%, dibandingkan UMKM Tata Boga
yang hanya meningkat 5%. Hal ini mendukung teori bahwa digital
marketing melalui platform seperti Instagram dan Shopee efektif dalam
meningkatkan visibilitas dan penjualan produk. Pendekatan service
learning turut memastikan relevansi materi dengan kebutuhan peserta.
Namun, pada sesi 2, terjadi penurunan pemahaman peserta dari 99%
pada Pre-Test menjadi 91% pada Post-Test (-8%), yang
mengindikasikan perlunya evaluasi terhadap relevansi materi, panduan
praktis, dan metode penyampaian yang kurang interaktif. Untuk hasil
yang lebih optimal, pelatihan perlu berbasis praktik, disesuaikan
dengan kebutuhan spesifik tiap UMKM, dan dilengkapi dengan
pendampingan lanjutan. Meskipun memberikan manfaat, pelatihan ini
memerlukan penyempurnaan agar lebih relevan dan efektif dalam
meningkatkan pemahaman peserta.
Penelitian
Tanggal Publikasi: 6 Jul 2025
Enhancing students on climate issues through social media marketing and green knowledge sharing: A contemporary da'wah approach in Indonesia and Turkey
Purpose - This study examines the influence of social media marketing and green knowledge sharing on climate change awareness among university students in Indonesia and Turkey. These digital initiatives are framed as a contemporary form of da'wah bil hal, where Islamic values of environmental stewardship are promoted through action-based communication and active engagement on social media platforms.
Method - A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data collected from 327 students through purposive sampling.
Result - The findings reveal that social media marketing significantly impacts green knowledge sharing (β = 0.279, p = 0.016) and climate awareness (β = 0.305, p = 0.012), with green knowledge sharing mediating the relationship (β = 0.112, p = 0.038). However, climate awareness alone does not significantly lead to pro-environmental behavior.
Implication – The study highlights that empowering students through social media campaigns can be an effective strategy for environmental da'wah, integrating Islamic values into climate action.
Originality/Value - This study is one of the first cross-cultural investigations linking social media-driven environmental communication with Islamic da'wah practices between Indonesia and Turkey. It highlights cultural variations in environmental awareness and communication style, where Indonesian students show higher collectivist-driven engagement in green campaigns. In contrast, Turkish students tend to approach environmental messaging more individually. These contrasts enrich understanding of how Islamic da'wah bil hal can be contextualized across different cultural and educational settings.
Pengabdian
Tanggal Publikasi: 29 Des 2025
Memberdayakan Generasi Muda Melalui Kompetisi Kewirausahaan: Studi Kasus Tazkia Youth Preneur Competition 2024
Kompetisi Tazkia Youth Preneur 2024 diadakan untuk memberdayakan siswa SMA/SMK/MAN di seluruh Indonesia dengan menyediakan platform yang dinamis untuk mengeksplorasi dan mengembangkan produk-produk lokal. Acara ini bertujuan untuk menanamkan kesadaran pada generasi muda tentang pentingnya kontribusi mereka dalam menggerakkan ekonomi regional melalui kewirausahaan. Kompetisi ini secara khas menggabungkan metode pembelajaran berbasis layanan, memberikan kesempatan bagi peserta untuk berinteraksi langsung dengan komunitas lokal, termasuk petani dan pengrajin, sehingga menciptakan kolaborasi yang bermakna dan pengalaman belajar yang aplikatif. Lebih dari sekedar kompetisi, acara ini adalah upaya untuk memperkenalkan dan mengintegrasikan nilai-nilai dan potensi Institut Tazkia sebagai pusat keunggulan dalam pembelajaran dan inovasi wirausaha. Hasil penelitian ini yaitu terdapat Tingkat kepuasan peserta tinggi, banyak yang termotivasi untuk merealisasikan ide bisnis mereka. Peserta akan menerima pelatihan intensif dan materi tentang fundamental kewirausahaan, inovasi produk, dan strategi pemasaran yang efektif. Dengan menghadirkan pendekatan yang praktis dan interaktif, Kompetisi Tazkia Youth Preneur 2024 diharapkan dapat memotivasi pemuda Indonesia untuk memanfaatkan potensi mereka sebagai agen perubahan ekonomi yang kreatif dan berdampak.
Penelitian
Tanggal Publikasi: 26 Mar 2026
The Interplay between ESG Performance, Firm Value, and Sharīʿah Compliance in Indonesia
Purpose ― Understanding how Environmental, Social, and Governance (ESG) practices interact with firm value within the framework of Sharīʿah compliance is essential, as Islamic capital markets integrate financial objectives with ethical and sustainable principles. The present study focuses on the bidirectional relationship between ESG performance and firm value. It investigates the moderating role of Sharīʿah compliance and examines the effect of external governance mechanisms on ESG practices in Sharīʿah-compliant firms in the context of Indonesia.
Design/Methodology/Approach ― The final sample consists of 155 public firms listed in the Indonesia Sharia Stock Index (ISSI). Structural Equation Modelling using Partial Least Squares (SEM-PLS) is employed to test the hypothesised relationships.
Findings ― The study finds a significant negative effect of ESG performance on firm value, suggesting that ESG investments may incur short-term costs that reduce immediate market valuation. In contrast, firm value significantly and positively influences ESG performance, indicating that firms with stronger financial standing are more likely to invest in sustainability initiatives. While Sharīʿah compliance does not moderate the relationship between ESG and firm value, it was found that it positively affects ESG engagement, reflecting the close alignment of Islamic values with sustainability. The study also reveals that external governance factors do not have a significant impact on ESG performance.
Originality/Value ― This study extends prior ESG research by modelling the ESG-firm value relationship as a bidirectional process and introducing Sharīʿah compliance as a moderator variable, thereby offering new insights into ethical investing and sustainable finance in Islamic capital markets.
Research Limitations/Implications ― The study adopts a cross-sectional design, which limits the ability to capture longitudinal dynamics and sectoral variations.
Practical Implications ― The study offers practical insights for managers, regulators, and investors by demonstrating how ESG engagement with Sharīʿah constraints may involve short-term value trade-offs while shaping sustainability outcomes in Islamic capital markets.
Penelitian
Tanggal Publikasi: 28 Jun 2025
Analyzing Product Quality, Price, Promotion, and Service Quality Impact on Consumer Satisfaction: Es Teh Indonesia Bogor
This study aims to determine the extent to which product quality, price, promotion, and service quality significantly influence customer satisfaction at Es Teh Indonesia in Bogor. A total of 430 respondents participated in this study, with questionnaires distributed using a non-probability sampling technique in a descriptive quantitative research design. Data were analyzed using SPSS 29 software, applying multiple linear regression with an error value of α= 0.05. The results indicate that (1) customer satisfaction is positively and significantly influenced by product quality,(2) price significantly and favorably affects customer satisfaction,(3) promotion significantly and positively impacts customer satisfaction, and (4) service quality also has a positive and significant impact on customer satisfaction. Furthermore, the study finds that product quality, price, promotion, and service quality collectively have a positive and significant influence on customer satisfaction at Es Teh Indonesia in Bogor. These findings underscore the importance of each marketing element in fostering customer loyalty and satisfaction. The research has significant implications for Es Teh Indonesia’s strategy to enhance its product offerings, improve service quality, and design effective promotional campaigns. These results can guide the company's marketing practices to achieve a competitive advantage in the local beverage market.
Penelitian
Tanggal Publikasi: 30 Jul 2023
Determinants of Micro and Small Enterprise’s Interest to Participate in Self-Declare Halal Certification
The Micro and Small Enterprises (MSEs) market share is expected to increase with the halal certification of their products and services. However, MSEs have limited resources. In response, the Government introduced a self-declare halal certification program in 2022. From the total number of MSEs, which reached 8.7 million units as of March 2023, only about 79 thousand have self-declare halal certificates. Therefore, this study aims to analyze internal and external factors that influence the interest of MSEs towards halal certification through a self-declare scheme. The study involves 86 MSEs respondents from Bogor, West Java. Using Partially Least Square (PLS) with a second-order approach. The findings reveal that internal factors marginally affect MSE's interest to pursue self-declare halal certification. The three strongest indicators of internal factors are: (1) improving human resource performance, (2) increasing efficiency and financial returns, and (3) awareness of religiosity. Interestingly, external factors do not influence the interest of MSEs to obtain self-declare halal certification, except for government policy, which significantly impact the intention in the first-order test. The main implication of this research is the importance of more substantial government support to help MSEs obtaining halal certification such as socialization, training as well as mentoring Halal Self Declare Certification at an affordable cost.
Pengabdian
Tanggal Publikasi: 31 Des 2023
Youth Strategies in Economic Empowerment
The research "Youth Strategy in Economic Empowerment" thoroughly examines the strategic significance of young people in promoting economic growth, particularly within the halal industrial sector. This study emphasizes the significant contribution that young people, who constitute a crucial segment of the world population, may make to the advancement of socioeconomic development. This research uncovers the most recent developments in the halal business by means of seminars including prominent speakers like Prof. Dr. Marco Tieman. It focuses on crucial elements such as supply chains and ecosystems. The paper's conclusion underscores the significance of innovation and the contributions of young individuals, serving as inspiration for aspiring entrepreneurs in the global development of the halal industry.
Penelitian
Tanggal Publikasi: 30 Jul 2023
Determinants of Micro and Small Enterprise’s Interest to Participate in Self-Declare Halal Certification
The Micro and Small Enterprises (MSEs) market share is expected to increase with the halal certification of their products and services. However, MSEs have limited resources. In response, the Government introduced a self-declare halal certification program in 2022. From the total number of MSEs, which reached 8.7 million units as of March 2023, only about 79 thousand have self-declare halal certificates. Therefore, this study aims to analyze internal and external factors that influence the interest of MSEs towards halal certification through a self-declare scheme. The study involves 86 MSEs respondents from Bogor, West Java. Using Partially Least Square (PLS) with a second-order approach. The findings reveal that internal factors marginally affect MSE's interest to pursue self-declare halal certification. The three strongest indicators of internal factors are: (1) improving human resource performance, (2) increasing efficiency and financial returns, and (3) awareness of religiosity. Interestingly, external factors do not influence the interest of MSEs to obtain self-declare halal certification, except for government policy, which significantly impact the intention in the first-order test. The main implication of this research is the importance of more substantial government support to help MSEs obtaining halal certification such as socialization, training as well as mentoring Halal Self Declare Certification at an affordable cost.
Penelitian
Tanggal Publikasi: 15 Jan 2024
The Impact of Knowledge About Business Model Canvas (BMC) on Entrepreneurial Interest of Young Generation in Jabodetabek
This research aims to investigate the influence of Business Model Canvas (BMC) knowledge on entrepreneurial knowledge among young generations in the Jabodetabek region. There is a growing need to understand the role of BMC in stimulating entrepreneurial interest among the youth. This study seeks to provide insight to the younger generation on the importance of entrepreneurship and to encourage the development of an entrepreneurial interest through the application of the Business Model Canvas (BMC) learning method. The research employs purposive sampling techniques for data collection and utilizes a quantitative approach with simple regression analysis.The data reveals a correlation coefficient (R) of 0.65 or 65%, with a coefficient of determination (R Square) of 0.423. Data processing using SPSS 29 indicates an F value of 60.878 with a significance level of 0.001 < 0.05. Partial significance test (t-test) shows that the Entrepreneurial Knowledge BMC variable attains a t value of 7.802, exceeding the critical t-table value of 1.992, with a significance value of 0.0005, smaller than 0.05. These findings indicate a positive and significant relationship between BMC knowledge and entrepreneurial aspirations among young individuals in Jabodetabek. Entrepreneurial knowledge through BMC has a positive and significant impact on entrepreneurial interest. Therefore, enhancing entrepreneurial knowledge acquired through BMC has the potential to increase entrepreneurial interest among the younger generation.
Penelitian
Tanggal Publikasi: 15 Des 2023
The Roles of Export of Coffee Commodity and Macroeconomics Factors on Unemployment in Indonesia
Coffee as the second largest agricultural commodity export has contributed to the economies
of various countries, including Indonesia. In addition to looking at the role of coffee commodity
exports, an analysis of macroeconomic factors' impact on Indonesia's unemployment rate is also
analyzed. Because it is known that the unemployment rate is not only caused by one sector but
some things influence it, including macroeconomic factors. This study analyzes the role of coffee
commodity exports and macroeconomic factors, including GDP, inflation, and interest rates, on
Indonesia's unemployment rate. The data used in this study is interpolated secondary data for the
period 2000 to 2021. The estimation method used in this study is Robust Least Square
(ROBUSTLS) which will then be estimated again using the Autoregressive Distributed Lag
(ARDL) method as a robustness test. The estimation results using the ROBUSTLS method prove
that coffee commodity exports and macroeconomic factors significantly affect Indonesia's
unemployment rate in aggregate. This form of influence is negative for coffee commodity exports
(ExpCof), gross domestic product (GDP), and interest rate (IR). While inflation (Inf) has a
positive impact on the unemployment rate (Ump). These findings are reinforced by the estimation
results using the ARDL method with the result that ExpCof, GDP, and Inf have a significant
relationship to Ump, while Inf is not significant as the findings from the estimation results using
the ROBUSTLS method.
Penelitian
Tanggal Publikasi: 31 Jul 2023
Tujuan penelitian yaitu mengembangkan model inovasi financial technology Fintech Micro BMT (FIT) lembaga keuangan mikro syariah Baitul Maal wa Tamwil (BMT) skala APEX asosiasi. Penelitian menggunakan metode kualitatif dengan teknik analisis deskriptif. Data yang digunakan adalah data primer dari wawancara dan data sekunder dari studi literatur. Analisis inovasi model dilakukan menggunakan kerangka kerja Business Model Canvas, digambarkan dalam prototipe dasar aplikasi dan fitur skema bisnis, kemudian dilengkapi dengan penjelasan sistem akuntansi pelaporan keuangan sederhana BMT dan UMKM, serta model credit scoring. Hasil dari penelitian ini yaitu suatu model Fintech Micro BMT yang memaksimalkan utilitas fungsi komersial BMT (memperluas market share) dan sosial (ZISWAF), mengatasi masalah kesenjangan likuiditas (mismatch). Kedua fungsi tersebut didukung dengan manajemen bisnis dan pelaporan akuntansi serta model credit scoring yang profesional. Fintech Micro BMT juga mewujudkan misi triple bottom line BMT yaitu pengembangan ekonomi, pemberdayaan masyarakat, dan dakwah untuk dapat berkelanjutan. Penggunaan Fintech Micro BMT diharapkan dapat membantu BMT meningkatkan perannya dalam memperluas jaringan keuangan mikro syariah, mendorong kolaborasi antar BMT di Indonesia, meningkatkan volume transaksi keuangan BMT dan mengintegrasikan para pelaku UMKM sebagai penerima pembiayaan dan donatur ZISWAF dengan BMT, mendorong pasar lebih transparan, serta mengurangi risiko asimetri informasi dalam proses pemberian pembiayaan.
Penelitian
Tanggal Publikasi: 26 Okt 2023
This research aims to analyze the influence of rewards, supervision, career development, co-workers, and the nature of work on the job satisfaction of Bank Syariah Indonesia employees. This research uses a quantitative approach with primary data. The population of this research is Bank Syariah Indonesia employees who work at the head office and the network undergoing a merger. The sampling technique used random samples, and the number was determined using Slovin's measurements so that 354 respondents were obtained. The data collection technique uses a questionnaire with a Likert scale. Data analysis uses a structural equation model with the help of SmartPLS 3 software. This research shows that rewards, supervision, career development, co-workers, and the nature of work positively and significantly affect the job satisfaction of Bank Syariah Indonesia employees after the merger. Theoretical research results complement existing theory and can be a reference for merging companies regarding management programs to increase employee performance satisfaction.
Penelitian
Tanggal Publikasi: 4 Jul 2023
Analisis Faktor-faktor yang Mempengaruhi Keputusan Investasi pada Platform Crowdfunding Basis Pinjaman
Penelitian ini bertujuan untuk mengetehaui faktor-faktor yang mempengaruhi investor untuk berinvestasi pada crowdfunding basis pinjaman/crowdlending di Gandengtangan.com. Metode penelitian yang digunakan pada penelitian ini menggunakan pendekatan kuantitatif. Pendekatan kuantitatif dilakukan dengan menganalisis faktor-faktor yang mempengaruhi keputusan investasi pada crowdlending. Kerangka konseptual dikembangkan dan studi dilakukan terhadap 100 investor dari Gandengtangan.com. Hasil penelitian kuantitatif menunjukkan bahwa faktor-faktor yang mempengaruhi keputusan investor adalah inovasi proyek usaha, spesifikasi proyek usaha, dorongan berkontribusi dan koneksi/kedekatan personal. Penelitian ini juga memberikan gambaran mengenai fenomena crowdfunding di Indonesia.
Penelitian
Tanggal Publikasi: 4 Jul 2023
Pemanfaatan Energi Surya untuk Penyediaan Air Bersih di Pondok Pesantren Nurussa’adatain NW, Gonjong
Clean water is a basic need for all living things, one of which is humans. Humans need water to be able to carry out all their activities in life. Pondok Pesantren Nurussa'adatain NW, Gonjong is a boarding school located in Kopang District, Central Lombok Regency, West Nusa Tenggara. The problem experienced in this cottage is that there is not enough access to clean water. This is due to the lack of electrical power in this Islamic boarding school to start the water pump machine. Thus, the activities carried out by both students and female students as well as boarding school administrators cannot run smoothly. The solution to this problem is the presence of additional electricity generated using renewable technology, solar panels. The purpose of this community service is to overcome the problem of the lack of electricity in the pesantren so that the water pump that is owned can run again and can provide clean water needs in the pesantren