Tanggal Publikasi: 31 Jan 2024
Islamic Service, Branding, And Advertising Influence 212 Mart Co-Op Consumer Loyalty
Purpose: This thesis explores the impact of Islamic Service Quality, Islamic Branding, and Islamic Advertising on consumer loyalty within the 212 Mart Co-ops. Employing a quantitative approach, this study aimed to understand the dynamics of consumer loyalty in this context.
Methodology/approach: Quantitative data were gathered through questionnaires, and Multiple Linear Regression was utilized for analysis. This study adopted a quantitative methodology supported by the SPSS program for data management and analysis.
Results/findings: This study reveals the significant influences of Islamic Service Quality and Islamic Branding on consumer loyalty in the 212 Mart Co-ops. However, Islamic Advertising does not exhibit a notable impact on consumer loyalty. Interestingly, Islamic service quality and branding collectively exert a significant influence on consumer loyalty.
Limitations: Acknowledging its boundaries, the study was confined to quantitative data, potentially influenced by biases in questionnaire responses. Additionally, the exclusion of other variables that impact consumer loyalty is recognized as a limitation.
Contribution: This research makes a noteworthy contribution by emphasizing the considerable impact of Islamic Service Quality and Islamic Branding on consumer loyalty within the 212 March Co-op. This study provides valuable insights for marketers and policymakers, suggesting avenues to enhance these aspects for an overall improvement in consumer loyalty.aspects for an overall improvement in consumer loyalty.
Tanggal Publikasi: 31 Jan 2024
Determinants of Brand Advocacy in Academia: Analyzing the Role of Service Quality and Lecturer Competence
his study delves into the interplay between the quality of educational services and lecturer competence at IAI TAZKIA and their effects on brand advocacy. Analyzing data from 305 graduates and students across seven cohorts (2015-2021) and academic disciplines, it employs structural equation modeling (SEM) to explore these dynamics. The findings reveal that while lecturer competence does not significantly impact brand advocacy, the quality of educational services does. Specifically, postgraduate programs are perceived to offer the highest service quality, whereas Islamic Accounting and Islamic Business Management are viewed less favorably. Islamic Broadcasting Communication, a new field, needs more specialized faculty. Regarding lecturer competence, postgraduate students report the highest levels, with Islamic Economics instructors deemed more competent than those in Sharia Accounting, despite the latter's "A" accreditation. Brand advocacy is lowest among Sharia Business Management graduates, whereas postgraduate programs see the highest engagement in brand advocacy efforts. The research aims to position the campus as a benchmark for improving lecturer competence and service quality, enhancing institutional brand advocacy and competitive standing.
Tanggal Publikasi: 18 Jan 2024
Pengaruh Kemudahan, Manfaat, Keamanan Terhadap Keputusan Penggunaan QRIS BSI Mobile
Digital technological developments have advanced in almost every area of life, including travel, purchasing, donations, tourism, and other digital-based economic activities. As part of the expansion of the payment system, Bank Indonesia introduced the Quick Response Code Indonesian Standard (QRIS). To facilitate the transaction process, QRIS combines several QR codes from different payment system service providers. This research aims to see how the exogenous variables of convenience, benefits and security influence the endogenous variables of the decision to use Qris Bsi Mobile. This type of research is descriptive quantitative with a SEM-PLS approach. the application used by Smart Pls version 3.0. The sample data used was 100 respondents. The results show that the convenience variable has a positive but not significant effect on the decision to use Qris Bsi Mobile with a P-value of 0.329. Furthermore, the benefit and security variables have a positive and significant influence on the decision to use Qris Bsi Mobile with a P-value for the benefit variable of 0.001 and the security variable of 0.004. It is hoped that future researchers will use other variables that have a significant influence to improve the results of further research.
Tanggal Publikasi: 15 Jan 2024
The imbalance between the number of Indonesian Muslims and the interest in saving in Islamic banks makes for a very interesting problem to study. This study aims to look at the factors that influence interest in saving in sharia banks, especially the Bank XYZ Branch. This research uses descriptive and quantitative methods. The tools used are distributing questionnaires to 43 Bank XYZ Branchcustomers with the likerts approach; besides that, this research uses two models, namely the ANN (artificial neural network) and partial least squares (PLS-SEM) models. The sample obtained from this study was 43customers with various professions. The result of this research is that the religious knowledge factor is the factor that most influences interest in saving, witha value of 42.02%, followed by a promotional factor of 38.36%. While the product factor is not very influential with a value of only 19.61%, it is no different from the results of PLS-SEM, namely that religious knowledge and promotion are the most influential things significantly, while bank products do not affect saving in Islamic banks. The results of this study can help Islamic banking parties, especially the Bank XYZ Branch, map prospective customers who want to be prospected.Keywords:Interest in Saving, Religious Knowledge, Promotion, Products, Islamic BanksAbstrak.Ketimpangan antara jumlah penduduk muslim Indoensia dengan minat menabung di bank syariah menjadikan masalah yang sangat menarik untuk diteliti. Penelitian ini bertujuan untuk melihat faktor-faktor yang mempengaruhi minat menabung di bank syairah khususnya Cabang Bank XYZ.Penelitian ini menggunakan metode kuantitatifdepskriptif. Alat bantu yang digunakan yaitu menyebarkankuesioner kepada43 nasabah Cabang Bank XYZdengan pendekatan likerts, selain itu penelitian ini menggunakan2 model yaitumodel ANN (Artificial Neural Network)dan Partial Least Square (PLS-SEM).Sampel yang didapat dari penelitian ini sebanyak 43nasabah denagn berbagai profesi. Hasil dari peneltianini adalah faktor pengetahuan agama menjadi faktor yang paling mempengaruhi minat menabung dengan nilai 42,02%, diikuti dengan faktor promosi yaitu 38,36%. Sedangkan faktor produk sangat tidak berpengaruh dengan nilai hanya 19,61%. Tidak berbeda dengan hasil PLS-SEM yaitu pengetahunan agama dan promosi menjadi hal yang paling berpengaruh secara signifiakn, sedangkan produk bank tidak mempengaruhi dalam menabung di bank syariah. Hasil penelitian ini dapat membantu pihak perbankan syariah, khususnya Cabang Bank XYZuntuk dapat memetakan calon nasabah yang ingin diprospek.
Tanggal Publikasi: 15 Jan 2024
The Impact of Knowledge About Business Model Canvas (BMC) on Entrepreneurial Interest of Young Generation in Jabodetabek
This research aims to investigate the influence of Business Model Canvas (BMC) knowledge on entrepreneurial knowledge among young generations in the Jabodetabek region. There is a growing need to understand the role of BMC in stimulating entrepreneurial interest among the youth. This study seeks to provide insight to the younger generation on the importance of entrepreneurship and to encourage the development of an entrepreneurial interest through the application of the Business Model Canvas (BMC) learning method. The research employs purposive sampling techniques for data collection and utilizes a quantitative approach with simple regression analysis.The data reveals a correlation coefficient (R) of 0.65 or 65%, with a coefficient of determination (R Square) of 0.423. Data processing using SPSS 29 indicates an F value of 60.878 with a significance level of 0.001 < 0.05. Partial significance test (t-test) shows that the Entrepreneurial Knowledge BMC variable attains a t value of 7.802, exceeding the critical t-table value of 1.992, with a significance value of 0.0005, smaller than 0.05. These findings indicate a positive and significant relationship between BMC knowledge and entrepreneurial aspirations among young individuals in Jabodetabek. Entrepreneurial knowledge through BMC has a positive and significant impact on entrepreneurial interest. Therefore, enhancing entrepreneurial knowledge acquired through BMC has the potential to increase entrepreneurial interest among the younger generation.
Tanggal Publikasi: 12 Jan 2024
Can GCG Moderates the Inluence of Internal Control and Integrity towards Fraud Prevention?
This research examines the influence of internal control and integrity of internal auditor towards fraud prevention. Good Corporate Governance (GCG) in this research is a variable that strengthen or weaken factors that affect fraud prevention. Multiple linier regression analysis that using SEM and SMARTPLS as the tools. The result of this research explains that internal control has a positive effect and significant to fraud prevention. GCG in moderating internal control and integrity of internal auditor has no significant effect to fraud prevention.
Tanggal Publikasi: 3 Jan 2024
DEVELOPMENT OF CONVENTIONAL SAVINGS AND LOAN BUSINESS ACTIVITIES INTO SHARIA SAVINGS AND LOAN BUSINESS ACTIVITIES
The proposed solution will be more effective using a market-driven strategy and rational persuasion
Tanggal Publikasi: 1 Jan 2024
Cryptocurrency in Islamic View: Sentiment Analysis Method Approach
Islamic economics focuses on realizing Islamic ideals, rahmatan lil 'alamin, which aims to provide goodness, prosperity and well-being. Halal (Positive) and haram (negative) aspects in the realm of cryptocurrency. Based on an extensive review of 23 relevant journals, this research aims to analyze the literature and explore the implications of cryptocurrency in relation to Islamic principles. This research focuses on key variables such as compliance with Sharia, riba (usury), gharar (uncertainty), and transparency. By reviewing existing literature and considering the perspective of Islamic scholars and law, this paper aims to determine whether cryptocurrency is permitted or prohibited from an Islamic perspective. These findings will contribute to the ongoing discourse around the compatibility of cryptocurrencies with Islamic finance and ethics. This study emphasizes the importance of addressing halal and haram issues and implications in the cryptocurrency ecosystem. Ultimately, this research aims to provide insights and recommendations for scholars and practitioners in the field of Islamic finance and cryptocurrency.