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Penelitian

Tanggal Publikasi: 17 Okt 2024

Pengaruh Kompetensi Staf, Proses, dan Bukti Fisik Terhadap Loyalitas Pelanggan Melalui Kepuasan Sebagai Variabel Mediasi

The purpose of this reseach is to find out whether people, processes, and physical evidence have an effect on customer loyalty through customer satisfaction as mediating variable. This research uses descriptive quantitative method. The population of this research is the customers of Puncak Mas Boutique Syariah Hotel West Java. The sampling technique used was non-probability sampling, with the Convenience Sampling method and distributing questionnaires directly to 100 respondents. To analyze the data, Partial Least Squares – Structural Equation Modeling (PLS-SEM) analysis was used using the SmartPLS 3 application. This study found that the process and physical evidence directly affect customer satisfaction and indirectly affect customer loyalty through customer satisfaction. However, the people variable did not affect both customer satisfaction and loyalty.

Penelitian

Tanggal Publikasi: 16 Okt 2024

Determinants of Intention to Choose Halal Certified Restaurant in West Java

The establishment of halal-labeled restaurants that offer a diverse range of food and beverages is in line with the growing awareness of halal certification. However, the importance of halal certification was not fully known by the public. This study aimed to investigate the potential influence of knowledge, attitude, and religiosity on consumers' purchase interest in halal restaurants in West Java. In addition, certain eateries emphasize the natural and cultural aspects of the region. The varied traditional cuisine, business centers,and the presence of Muslim communities make West Java an attractive destination for those seeking a religiously oriented and convenient dining experience. This study used primary data collected from 100 respondents through a questionnaire distributed via Google Forms. The study utilized purposive sampling, a type of non-probability sampling, and employed multiple linear regression analysis using SPSS version 29for data analysis, the study was conducted in 3stages, namely t-test, f-test, and coefficient of determination test. The findings indicate that attitude and religiosity factors influence consumer purchase intention at the halal restaurant. Conversely, knowledge was not proven to significantly affectpublic purchase intention at the halal restaurant in this study. This research has significant implications for halal restaurant owners. Halal restaurant owners in West Java can better understand the needs and preferences of Muslim consumers, strengthen their market position, and promote the growth of the halalindustry in the region.

Penelitian

Tanggal Publikasi: 11 Okt 2024

Pengaruh Kemampuan Digital dan Kualitas Layanan Elektronik Terhadap Minat Beli Melalui E-Commerce

Currently, the world is experiencing rapid changes with the advent of the Fourth
Industrial Revolution. Digital technology is rapidly developing worldwide, including in Indonesia.
Technological advancements have permeated all human activities, including the business world,
through innovations in electronic commerce, commonly known as e-commerce. This research
uses descriptive quantitative research methods and approaches. The study employs Partial Least
Squares-SEM as a tool to analyze data obtained from distributed questionnaires. Data was
collected through random sampling distribution of questionnaires to respondents, specifically
students in Bogor who have shopped on e-commerce platforms. The results of this study indicate
that the variable of digital capability has a positive and significant effect on purchase intention,
as evidenced by an Original Sample value of 0.152 and a P-value of 0.027 < 0.05. Additionally, the
quality of electronic services has a positive and significant effect on purchase intention, as seen
from an Original Sample value of 0.640 and a P-value of 0.000 < 0.05.

Penelitian

Tanggal Publikasi: 11 Okt 2024

The Impact of Ambiet Factors on Consumer Purchase Decisions

The rise of globalization and the increasing dominance of information technology have
transformed the paradigm for business success. Infrastructure is no longer the sole foundation
for entrepreneurs. Instead, the economic landscape now places greater emphasis on intangible
assets such as intellectual capital. This includes elements like market perception, interpersonal
relationships, company ethos, brand reputation, patents, trustworthiness, strategic vision, and
specialized expertise. In this evolving economic environment, these intangible factors play a
pivotal role in determining the competitiveness and prosperity of businesses. This research uses
quantitative research methods and approaches. Data is collected through random sample
distribution of questionnaires to respondents. The respondents of this study are offline store KKV
visitors. In this study, ambient temperature are predictors that have significant correlations and
influence, contributing to 43.8 percent of variance in customers purchase decisions.

Penelitian

Tanggal Publikasi: 10 Okt 2024

Pengaruh Literasi Halal, Religiusitas, Halal Awareness Terhadap Minat Beli Konsumen pada Restoran Bersertifikat Halal pada Generasi Z di Jabodetabek

This research aims to investigate the influence of halal literacy, religiosity, and awareness of halal on consumer buying interest in halal certified restaurants in the Jabodetabek area, with a focus on Generation Z. Data was collected through a survey targeting 162 respondents using a scale of 1 to 6. Testing was carried out using the Smart PLS V.3 analysis tool and the Structural Equation Modeling (SEM) analysis approach. The results of the analysis show that halal literacy has a positive but not significant influence on consumer buying interest, while religiosity and halal awareness will have a positive and significant influence on consumer buying interest. These findings indicate that religious understanding and awareness of halal play an important role in influencing consumer shopping behavior, especially in the context of halal certification. The implications of these findings can help halal food and beverage industry stakeholders in developing more effective marketing strategies to attract and retain their potential customers amidst increasingly fierce competition in the industry.

Penelitian

Tanggal Publikasi: 1 Okt 2024

Pengaruh Pengetahuan, Sikap, dan Norma Subjektif terhadap Keputusan Pembelian Kosmetik Perawatan Wajah Berlabel Halal pada Mahasiswa/i di Jawa Barat

This study aims to investigate the factors affecting the purchasing choices of halalcertified facial care cosmetics, specifically focusing on the roles of knowledge, attitude, and subjective norm. The participants in this research are students residing in West Java who actively use halal-certified facial care products. Data collection is carried out through online surveys, gathering responses from a total of 100 participants. Hypothesis testing is performed utilizing Smart PLS 3.0 software. The findings reveal that both attitude and knowledge exhibit significant impacts on purchasing decisions, whereas subjective norm does not demonstrate a significant influence on these decisions

Penelitian

Tanggal Publikasi: 30 Sep 2024

Exploring influential factors in selecting halal pharmaceuticals among students (study case IAI Tazkia & University Ibnu Khaldun in Bogor)

Users of halal-certified medicines involve individuals, groups, and organizations; individual actors cannot be separated from students. Several factors influence students who use halal-certified medicines, including attitudes, subjective norms, and purchase intentions. These factors are motivated by the desires and needs of students. This study investigates the impact of knowledge, attitudes, and subjective norms on the purchase intention of halal-certified medicines. The research explores the factors influencing the intention to purchase halal-certified over-the-counter medicines among students at IAI Tazkia and Ibn Khaldun University in Bogor. Data collection primarily comprises primary data. The primary data utilized in this study were gathered by distributing questionnaires to 215 student respondents. This research uses a qualitative methodology and is analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS 3 software with 215 respondents. The results showed that the attitude variables and subjective norms were significantly affected. On the other hand, the knowledge variable was found to have a low influence on the purchase intention of halal medicines among Muslim students, indicating that other factors may play a more significant role in their purchase decisions.

Penelitian

Tanggal Publikasi: 30 Sep 2024

Pro-Israel Product Boycotts: The Role of Influencers, Religiousity, and Brand Loyalty

This paper presents an empirical investigation into the factors influencing consumer attitudes and actions regarding boycotts of Israeli products in the Jabodetabek region, focusing on the roles of influencers, religiousity, and brand loyalty. The study, conducted with a sample of 113 participants residing in Jabodetabek, employs purposive sampling to select respondents based on their relevance to the research objectives. The data were collected through an online questionnaire and analyzed using descriptive analysis and multiple linear regression in SPSS 22. The findings reveal that influencers and religiousity exert a significant positive influence on pro-Israel boycott actions, while brand loyalty has a significant negative impact. Moreover, this study have significant ramifications for developing more efficient approaches to enhance engagement in boycott actions, as well as for businesses comprehending the impact of influencers, religious values, and sustaining brand loyalty through high-quality products.

Penelitian

Tanggal Publikasi: 30 Sep 2024

Optimizing the internal control at BASNAZ to Mitigate Fraud Risks with COSO Cube Model (Study Case of Bandar Lampung’s BAZNAS)

This study aims to analyze the effectiveness of the internal control system of Sharia accounting at the National Zakat Agency (BAZNAS) of Lampung City in order to increase public trust. Given the important role of public trust in the continuity of BAZNAS operations, the problem of corruption is a major concern. The corruption case involving the BAZNAS treasurer in Bengkulu in 2022 and in East Tanjung Jabung, Jambi in 2023 is the background of this study. Using a qualitative descriptive analysis method, data was collected through literature studies and semistructured interviews with two sources: Head of the Secretariat Mr. Doni Peryanto and the Finance and Reporting Division Mrs. Nurma Yulia. Interviews were conducted using the COSO model to ensure clear boundaries and data validity. The results of the study indicate that the control environment, control activities, risk determination, and information and communication at BAZNAS Lampung City have been running effectively but still need improvement. Recommendations for improvement include the implementation of an oath for all employees, stricter employee selection, stricter expenditure authorization procedures, and the provision of financial reports on the website and employee assessments based on key performance indicators. This study provides insight into internal control optimization steps to improve transparency and accountability of BAZNAS Lampung City. Keywords: Internal Control System, Sharia Accounting, Public Trust, BAZNAS Lampung City

Penelitian

Tanggal Publikasi: 28 Sep 2024

Pengaruh Label Halal, Online Promotion dan Online Customer Review terhadap Keputusan Pembelian

Penelitian ini bertujuan untuk menganalisis pengaruh Label Halal, OnlinePromotion, dan Online Customer Reviewterhadap Keputusan Pembelian secara online. Penelitian ini menggunakan pendekatan deskriptif kuantitatif. Populasi penelitian ini adalah pelanggan Mie Instan Lemonilo diwilayah Jakarta, Bogor, Depok, Tangerang, Bekasi (Jabodetabek), dengan sejumlah 350 pelanggan sebagai responden. Teknik pengambilan sampel yaitupurposive sampling. Menganalisis data, digunakan partial least squares structural equation modeling (PLS-SEM). Hasil penelitian ini menunjukan bahwa seluruh variabelberpengaruh positif terhadap keputusan pembelian secara online. Penelitian ini juga menemukan Online Promotionmenjadi variabelterkuat. Diharapkan mie instan Lemonilo tetap meningkatkan kualitas dan kuantitas promo.1Penulis korespondensi

Penelitian

Tanggal Publikasi: 28 Sep 2024

Preferensi Masyarakat Dalam Membayar Zakat Melalui Badan Amil Zakat Nasional (BAZNAS) Kabupaten Tasikmalaya

His research aims to achieve the following objectives: 1) to understand the preferences of the community in paying zakat through Baznas Kab. Tasikmalaya, 2) to comprehend the communication between Baznas Kab. Tasikmalaya and the community, 3) to ascertain the reputation of Baznas in the eyes of the community, 4) to identify the services provided by Baznas to the community, and 5) to determine the community's interest in paying zakat through Baznas Kab. Tasikmalaya. This research employs a descriptive quantitative approach with the analysis techniques of Kaiser Meyer Olkin (KMO) and Measure of Sampling Adequacy (MSA), along with mean calculations. Convenience Sampling Technique is utilized in this study, with a total of 100 respondents residing in Kab. Tasikmalaya. The findings of this research are as follows 1). The community's preferences in paying zakat, in descending order, are influenced by social factors, payment methods, environmental influence, and accessibility, 2). The communication between Baznas Kab. Tasikmalaya and the community is effectively established, with indicators such as community trust, institutional closeness, sympathy, credibility, capability, and clarity. Credibility stands out as the highest indicator, 3). The reputation of Baznas Kab. Tasikmalaya falls into the "good" category based on indicators such as credibility, reliability, and responsibility. The responsibility indicator is the highest, 4). The services provided by Baznas Kab. Tasikmalaya are considered relatively good, with politeness being the highest indicator in service formation, 5). The interest in paying zakat among respondents, based on motivation and social motives, is generally high. However, when it comes to paying zakat through Baznas Kab. Tasikmalaya, the average response falls into the category of uncertainty

Penelitian

Tanggal Publikasi: 24 Sep 2024

KEINGINAN KELUARGA MENGHENTIKAN PINJAMAN BANK EMOK: POTRET TEKANAN EKONOMI, MANAJEMEN KEUANGAN, DUKUNGAN SOSIAL, DAN LINGKUNGAN KELUARGA:

Banyak keluarga terjebak menjadi nasabah Bank Emok dalam waktu cukup lama dan memberikan tekanan kepada keluarga. Penelitian ini bertujuan untuk mengelaborasi keinginan menghentikan pinjaman dari Bank Emok dan faktor yang memengaruhinya (tekanan ekonomi, manajemen keuangan, dukungan sosial, dan lingkungan keluarga). Penelitian ini melibatkan 120 keluarga nasabah Bank Emok di Kabupaten dan Kota Bogor. Keluarga ingin menghentikan pinjaman dengan segera menyelesaikan cicilan (90%) dan tidak ingin meminjam lagi (85%). Tekanan ekonomi keluarga cukup tinggi. Sebagian besar keluarga tidak memiliki tabungan yang cukup untuk enam bulan kebutuhan keluarga. Sebagian besar pendapatan keluarga lebih kecil dari pengeluaran. Hampir semua keluarga berutang kurang dari 50 persen aset keluarga. Alasan utama keluarga berutang untuk modal usaha dan kebutuhan darurat keluarga. Keluarga paling sering meminta dukungan atau bantuan dari keluarga besar dan tetangga. Keluarga mengaku mengenal baik masyarakat, saling hormat, dan peduli pada lansia. Hasil PLS menunjukkan bahwa makin tinggi skor tekanan ekonomi, manajemen keuangan, dukungan sosial, dan lingkungan keluarga, maka makin tinggi keinginan menghentikan pinjaman. Keluarga disarankan untuk meningkatkan manajemen keuangannya, utamanya dengan menabung untuk kebutuhan baik yang sudah diketahui maupun kebutuhan darurat.

Penelitian

Tanggal Publikasi: 20 Sep 2024

MODEL IMPLEMENTASI PRODUK WAKAF ASURANSI SYARIAH UNTUK YAYASAN PENDIDIKAN DI INDONESIA

Penelitian ini bertujuan untuk menjelaskan model implementasi produk wakaf asuransi syariah untuk yayasan pendidikan di Indonesia. Penelitian kualitatif ini menggunakan metode penelitian kepustakaan. Hasil penelitian ini menunjukkan bahwa model implementasi produk wakaf asuransi syariah untuk yayasan pendidikan di Indonesia melalui mekanisme produk RIZQIA (Reliable, Optimized, and Qualified), yang mencakup tabungan, wakaf, dan asuransi yang dibuat oleh PT. Asuransi Jiwa Generali Indonesia. Program RIZQIA menfasilitasi sebuah ekosistem perencanaan keuangan lembaga yayasan berbasis kebermanfaatan, mulai dari solusi skema untuk segmentasi guru dan karyawan, murid serta wali murid. Penelitian ini memiliki kebaruan dalam hal inovasi model produk wakaf asuransi syariah untuk yayasan pendidikan di Indonesia.

Penelitian

Tanggal Publikasi: 15 Sep 2024

Sustainable Financing for Green Businesses from the Perspective of Islamic Finance

Sustainable financing for green businesses is becoming an increasingly prominent topic among academics, practitioners, and policymakers.

Penelitian

Tanggal Publikasi: 14 Sep 2024

The Role of Social Media Marketing, Brand Awareness, and Price on Consumer Purchasing Decisions on the GoFood Marketplace Platform

This research aims to analyze the influence of Social Media Marketing, Brand Awareness and Price variables on purchasing decisions for Gacoan Noodles on the GoFood marketplace platform. This research uses quantitative methods with the research object being Generation Z Mie Gacoan consumers in Jabodetabek. In this research, the Structural Equation Model (SEM) analysis technique was used with the Partial Least Square (PLS) method and the data was processed with the help of the SmartPLS 4 application. The results of this research stated that the role of Social Media Marketing, Brand Awareness, and Price had a positive and significant effect on Decision to Purchase Gacoan Noodles on the GoFood marketplace platform. There is an indirect influence between Social Media Marketing, Brand Awareness, and Purchasing Decisions which shows positive and significant results.

Penelitian

Tanggal Publikasi: 13 Sep 2024

Pengaruh Citra Merek, Harga, Kualitas Produk dan Promosi terhadap Keputusan Pembelian

The reason researchers chose the uniqlo brand as research in Jabodetabek is based on the very high mobility of the capital city community, requiring comfortable clothing for outdoor and indoor activities. This study was conducted to determine the effect of brand image, price, product quality and promotion on purchasing decisions of uniqlo consumers in the cities of Jakarta, Bogor, Depok, Tangerang and Bekasi. The research methodology uses a descriptive quantitative approach using multiple linear regression analysis which includes classical assumption tests, hypothesis testing and multiple linear regression analysis. Based on the results of multiple linear regression analysis, the equation purchase decision (Y) = 2.752 + 0.273(brand image) + 0.279(price) + 0.230(product quality) + 0.022(promotion) with an r square value of 0.431. The independent variable in this study only has a contribution of 43.1% to influence the dependent variable. While the other 56.9% is influenced by other factors.

Penelitian

Tanggal Publikasi: 13 Sep 2024

Analisis Pengaruh Kemudahan, Efisiensi, dan Reliability Penggunaan terhadap Minat Penggunaan Media Chatbot Sebagai Sarana dalam Pemasaran Digital (Studi Kasus Pedagang E-Commerce)

This research aims to analyze the direct influence of the variables ease of use, efficiency and reliability of use on interest in using chatbot media as a means of digital marketing. This research is quantitative research. The type of data used is primary data obtained through a questionnaire that was distributed to a total of 199 respondents and secondary data obtained from literature related to the problems studied. The data analysis technique used is descriptive statistics and Structural Equation Modeling (SEM) analysis with the Partial Least Square (PLS) method, all data of which will be processed in the Smartpls 4 application. The results of this study found that there is a positive and significant influence between the ease of use variable on interest in use, then the variable efficiency of use on interest in use and the positive and insignificant influence between the variable reliability of use on interest in using chatbot media as a means of digital marketing


 

Penelitian

Tanggal Publikasi: 2 Sep 2024

Pengaruh Distrupsi Digitalisasi Terhadap Preferensi Konsumen: Studi Kasus pada Mahasiswa Tazkia di Pasar Dramaga

The purpose of this research is to analyze the influence of digital disruption on consumer preferences in product or service selection. This study utilizes the Structural Equation Modeling Partial Least Square (SEM-PLS) model. The results indicate that digital disruption significantly affects consumer preferences. Changes in consumer behavior triggered by digital advancements, such as the ease of shopping through online platforms, are crucial factors influencing consumer preferences. However, in this context, the influence of price on consumer preferences is not significant. Although important, price is not the primary factor in purchasing decisions, as other factors such as product quality, service, and halal labeling have a greater influence. Halal certification is also an important consideration for consumers, as it reflects values of halalness and cleanliness that are deemed important. This study provides valuable insights for businesses in understanding the impact of digital disruption on consumer behavior and implementing appropriate marketing strategies to enhance consumer preferences.

Penelitian

Tanggal Publikasi: 2 Sep 2024

Systematic Literature Review Analisa Faktor-faktor yang Mempengaruhi Minat Mayarakat dalam Menggunakan Layanan di Koperasi Syariah

The aim of this research is to analyze factors that can influence people's interest in using services in sharia cooperatives, where sharia cooperatives have an important role in the economy after banking. This research uses qualitative methods, using the Publish or Perish application to analyze various journals that already exist on Google Scholar. which includes behavioral research on why people choose sharia cooperatives to use the services offered by sharia cooperatives. After that, what variables are found that influence members to want to use services at sharia cooperatives and then analyzed and identified. Using the method of collecting research results based on the reasons why people are interested in choosing to use services in sharia cooperatives that are not yet available, the results of this research can be used as evaluation material and become the basis for sharia cooperatives in designing strategies with significant variables that continue to develop or progress. The results of the analysis show that factors such as trust or religiosity, social and knowledge about sharia cooperatives themselves influence people's decisions in using services at sharia cooperatives. These findings provide insight or can be used as evaluation material for cooperative managers to increase community participation in using services in cooperative institutions.


 

Penelitian

Tanggal Publikasi: 1 Sep 2024

The Impact of Macroeconomic Variables Shocks on Sustainable and Islamic Indices in Indonesia (2016-2023)

Purpose – This study aims to analyze the influence of shocks in macroeconomic variables on the Sharia index and sustainable index represented by ISSI and JII as the Sharia index and SKEHATI as the sustainable index on the Indonesia Stock Exchange. By studying the impact of macroeconomic shocks on the aforementioned indices, it is hoped to provide guidance for investors and stakeholders in making investment decisions and taking appropriate precautions in fluctuating market conditions.

Methodology – Descriptive quantitative analysis with VAR/VECM analysis to examine the shocks of macroeconomic factors to the three indices. The data used consists of the data from the last 10 years from Bloomberg’s terminal.

Findings – From this study, it was found that JII can respond to macroeconomic shocks more quickly compared to ISSI and SKEHATI. SKEHATI is the dominant factor influencing the Sharia index, including ISSI and JII.